Associate Director, Paid Search & Feed Strategy
Starcom
Plano, TX (Remote)
$97K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
PPC Strategist (Paid Media)
Irvine, CA (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid search and broader paid media execution for regulated mortgage products, with end-to-end ownership of testing, optimization, and cross-functional alignment to hit lead, CPL, and efficiency targets.
- Campaign Ownership: end-to-end PPC across Google, Microsoft, and Meta with budgeting, bidding, and testing frameworks.
- Optimization & Insights: deep-funnel analysis and keyword-level recommendations to drive performance and compliance.
Job Description
- Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts.
- Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
- Independently diagnose performance issues and build test plans with full ownership of execution.
- Conduct deep-funnel analysis — CPC, CPM, CPA, CPL — down to the keyword level, and translate findings into actionable recommendations.
- Ensure ad copy and landing pages tied to regulated products align with company advertising standards prior to launch.
- Stay ahead of platform and industry changes and proactively recommend adoption where it improves efficiency.
- Collaborate cross-functionally with Creative and Data/Analytics to align paid media with broader digital marketing goals.
- Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.
Mutual of Omaha Mortgage
With Corporate Headquarters in both San Diego, CA & Chicago, IL, our organization has a strong leadership team of seasoned mortgage professionals. We offer state-of-the-art technology and superior operational support, ensuring your loan process will be easy and efficient.As one of the most trusted names in financial services for more than 100 years, our brand is known by millions who do business with Mutual of Omaha, a Fortune 500 company. We are recognized for our enduring legacy of always taking care of our customers.Mutual of Omaha Mortgage, Inc. NMLS #1025894. Mutual of Omaha and its affiliates are an Equal Opportunity / Affirmative Action Employer, Minorities/Female/Disabled/Veteran. Legal Disclaimers: https://www.mutualmortgage.com/legal/indexFor licensing information, go to: www.nmlsconsumeraccess.org Equal Housing LenderFor Customer Service Inquiries - Please contact Bill Sullivan at 630-432-6492
