PPC Specialist

Los Angeles, CA (On-site)

$75K/yr – $86K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own lead-gen paid search and social acquisition with CPA and signed-case outcomes as the north star; translate intent, geography, and performance data into action across GA4 and Search Console.

  • Growth Infrastructure: Build and optimize Google Ads and Meta Ads structures, bidding strategies, and negative keyword controls to drive qualified leads.
  • Performance Analytics: Use GA4 and Search Console to spot trends, compare true CPA versus CPL, and identify landing-page optimization opportunities.
  • Landing Page & Reporting: Collaborate on landing-page improvements and maintain accurate PPC data and reporting across campaigns.

Job Description

Own lead-gen paid search and social acquisition with CPA and signed-case outcomes as the north star; translate intent, geography, and performance data into action across GA4 and Search Console.

  • Growth Infrastructure: Build and optimize Google Ads and Meta Ads structures, bidding strategies, and negative keyword controls to drive qualified leads.
  • Performance Analytics: Use GA4 and Search Console to spot trends, compare true CPA versus CPL, and identify landing-page optimization opportunities.
  • Landing Page & Reporting: Collaborate on landing-page improvements and maintain accurate PPC data and reporting across campaigns.
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West Coast Trial Lawyers

The attorneys at West Coast Trial Lawyers have won thousands of cases involving car accidents, truck accidents, brain injuries, spine injuries, wrongful death, and more. Our attorneys have worked for the largest firm in California, and southern California, and now leverage their backgrounds and legal knowledge to stand up to the world’s largest corporations they once defended. These include Fortune 500 companies such as Walmart, Chevron, J.P. Morgan Chase & Co., Facebook, and many more. Over the past ten years, we have recovered more than $1 billion for our clients.Our goal is to provide ordinary people the best legal representation with the best results. We are Harvard Law School educated and have years of experience working at the largest law firm in Los Angeles. We believe in our clients and their cases, so we work on a contingency fee basis. That means our clients do not pay any attorney's fees or costs unless we win their case.We are trial lawyers specializing in catastrophic injury and death cases. We get the best settlements from insurance companies because we prepare every case with the intention of going to trial. By holding wrongdoers responsible for their misconduct, we ensure justice for our clients and make the world a safer place for all.

Founded in 2004
Los Angeles, California, USA
129 employees (15 in marketing)

Traffic Signals

Monthly Visitors
26.4K
Monthly Google Ads Budget
$219.4K
Traffic Source Mix
Search
48.4%
Direct
26.1%
Referral
2.9%
Social
10.4%
Paid
2.1%

Headcount Trend

Current headcount: ~129

Marketing Team

Marketing Team Size
15 (12% of company)
Marketing Roles Posted (Last 30 Days)
1

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