PPC / SEM Analyst

USA (Remote)

$15/hr – $35/hrMid Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own PPC execution for Google and Bing across client accounts with a sharp focus on ROI, stakeholder alignment, and staying current with platform changes.

  • Campaign Management: structure, optimize, and report on campaigns across PPC channels.
  • Analytics & Testing: monitor metrics, run ad and landing-page tests, and implement findings.
  • Platform & Compliance: keep up to date with updates and maintain relevant certifications.

Job Description

Responsibilities

  • Conducting keyword research and writing ad copy
  • Structuring campaigns and ad groups and determining the best campaign settings
  • Working with large Google Ads data sets in Excel
  • Uploading data and ad content using Google Ads Editor
  • Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across various industries
  • Optimizing Google Ads and Bing Ads campaigns to drive highly targeted traffic to client websites and online stores
  • Helping ensure a strong return on investment for each client’s marketing budget
  • Consulting regularly with the Google Ads Manager, SEO team, and other stakeholders to align PPC strategies with client goals
  • Monitoring campaign performance using reporting tools
  • Analyzing campaign metrics and data to provide recommendations for improving performance
Coalition Technologies logo

Coalition Technologies

4.4 Glassdoor

Coalition Technologies is one of the leading SEO & web design agencies in the United States. Our purpose is to provide exceptional online marketing services to a wide variety of clients and industries and we do that by using data to inform the strategies employed by some of the best and brightest people in our industries.Our purpose and values would be meaningless if we didn’t have the people to carry them out. We are a team of expert developers, inspired creatives, passionate digital strategists, and talented marketers. Coalition’s team is 250+ people strong in Los Angeles, India, the Philippines, Europe, and Seattle.Coalition has a 97% client retention rate and a 99% client satisfaction rate. Our customers earn a combined $80,000,000 in revenue each month through online sales. They also receive nearly 22,000,000 visits each month through their websites.Founded in 2009 by one of the country’s leading SEO minds, we have powered our success by working harder and working smarter than our competitors. Whether you need a good Los Angeles web design company, a skilled SEO team or a top notch branding agency, don't settle for an inferior Los Angeles web design company, Coalition Technologies is your solution.Let us show you how we can benefit your business in tremendous ways. Call us at 310-827-3890 or email sales@coalitiontechnologies.com.

Founded in 2009
Los Angeles, California, USA
307 employees (165 in marketing)
85% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
109.3K
Monthly Google Ads Budget
$130.3K
Traffic Source Mix
Search
52.1%
Direct
36.2%
Referral
8.2%
Social
2.5%
Paid
1%

Headcount Trend

Current headcount: ~307

Marketing Team

Marketing Team Size
146 (48% of company)
Median Career Experience
9 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
8