PPC Marketing Manager – Lead Generation at Confidental | Fort Lauderdale, FL | $90K/yr – $140K/yr

Confidental

PPC Marketing Manager – Lead Generation

Fort Lauderdale, FL (Remote)

$90K/yr – $140K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive growth by owning Meta Ads lead-generation campaigns for health insurance, optimizing CPL/CPA/ROAS and collaborating to lift lead quality.

Must-have: Proven experience running Meta Ads for lead generation.
Ownership: Own and scale campaigns with data-driven optimization.
Standout: Focus on health-insurance lead gen or strong ROI improvements.

Job Description

Responsibilities

Own and optimize Meta Ads campaigns focused on health insurance lead generation
Generate high-quality inbound leads while maintaining target CPL
Continuously test and improve creatives, audiences, and funnels
Analyze performance data and make fast, data-driven decisions
Collaborate with internal teams to improve lead quality and conversion rates
Scale campaigns while maintaining efficiency and ROI

Requirements

Proven experience running Meta Ads for lead generation (REQUIRED)
Strong understanding of lead generation funnels
Experience optimizing for CPL, CPA, and ROAS
Experience with tracking (pixels, conversions API, GTM)
Analytical, adaptable, and performance-driven
Self-motivated and comfortable working remotely

Preferred

Health insurance / U65 experience STRONGLY preferred

Benefits

High-growth environment with consistent demand in insurance leads
Direct impact on revenue and performance
Opportunity to scale campaigns and grow within the organization
Performance-driven culture with clear expectations

Confidental

ConfiDental gives dentists the confidence to expand their skillset and grow their practice through virtual, hands-on surgical implant training. Our training combines the flexibility of online learning with the crucial hands-on practice that is necessary for surgical learning and application.

Founded in 1978

Salina, Kansas, USA

213 employees (12 in marketing)

www.getconfidental.com