PPC Marketing Administrator at John C. Cassidy Air Conditioning & Plumbing | Riviera Beach, FL | $65K/yr – $80K/yr

John C. Cassidy Air Conditioning & Plumbing

PPC Marketing Administrator

Riviera Beach, FL (On-site)

$65K/yr – $80K/yrMid Level2+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the paid media ops and reporting workflow for multi channel campaigns, turning data into actionable optimizations and revenue signals across PPC, social ads, and CRM attribution.

Own campaign setup, tracking, and budget pacing across Google, Meta, Microsoft, LSAs, and others.
Coordinate launches, updates, and agency deliveries while ensuring accurate lead flow, attribution, and CRM integration.
Ship weekly/monthly performance insights with KPI focus on CPL, ROAS, conversions, and revenue impact.

Job Description

Responsibilities

Assist with the management of Google Ads, Local Services Ads (LSA), Microsoft Ads, Meta Ads, and other paid media platforms
Monitor daily campaign performance and budget pacing
Ensure campaigns are active, compliant, and properly configured
Coordinate campaign launches, updates, promotions, and seasonal initiatives
Maintain campaign tracking and documentation
Monitor lead flow generated through paid advertising channels
Track lead quality, conversion rates, booked appointments, and revenue attribution
Identify trends impacting campaign performance
Work with Sales and Customer Experience teams to improve lead conversion outcomes
Ensure proper lead source attribution within CRM and ServiceTitan

Requirements

2+ years of digital marketing, PPC administration, marketing operations, or related experience preferred
Strong Excel and reporting skills
Experience with CRM systems and marketing analytics platforms
Strong organizational and project management skills
Ability to analyze data and identify trends
Excellent communication and follow-up skills

Preferred

Experience with Google Ads and Google Analytics preferred
Experience with Meta Business Manager preferred

John C. Cassidy Air Conditioning & Plumbing

Air Conditioning and Plumbing Emergency & Maintenance Services.For over 60 years, South Florida has trusted us with their Air Conditioning and Plumbing needs, and we hope you can trust us with a solid career that provides training, support, benefits, and opportunities.

Founded in 1960

West Palm Beach, Florida, USA

53 employees (1 in marketing)

cassidyac.com