Responsibilities

• Lead and manage the PPC team by setting clear performance expectations, providing coaching, professional development, and ongoing feedback.
• Develop and maintain strategic paid search plans across Google, Bing, and other platforms to support growth, efficiency, and ROI objectives.
• Oversee budget planning, allocation, forecasting, and spend efficiency for all paid campaigns.
• Monitor team and campaign performance at a strategic level, analyze trends and results, and present insights and recommendations to senior leadership.
• Collaborate with cross-functional teams (SEO, Content, Sales) to ensure integrated and aligned digital marketing strategies.
• Establish and enforce operational standards, reporting frameworks, and best practices across all paid advertising initiatives.
• Stay current with industry trends, AI-driven tools, and automation technologies that enhance performance management and team efficiency.
• Provide high-level oversight of keyword strategy, ad messaging, bidding approaches, and landing page direction while delegating execution and optimization to team members.
• Drive continuous improvement by reviewing performance results regularly, identifying gaps, and implementing corrective or growth-focused action plans.

Requirements

• Bachelor’s degree in Advertising, Marketing, Communications, Business, or related fields.
• Google Ads and Google Analytics Certified.
• Minimum 5 years of experience in PPC and digital marketing, with at least 2 years in a leadership or managerial role.
• Strong understanding of digital marketing strategy, performance measurement, and online customer acquisition.
• Proven ability to lead teams, manage budgets, evaluate performance, and deliver measurable business results.
• Familiarity with analytics and reporting tools (Google Analytics, SEMrush).
• Proficiency in MS Excel, PowerPoint, and Word.
• U.S. Citizens and Permanent Residents Only.
• Experience using AI-based platforms or automation tools (e.g., ChatGPT, Jasper, Salesforce Einstein, HubSpot AI, LinkedIn Campaign Manager AI).
• Ability to incorporate data insights and automation into strategic planning and team workflows.
• Commitment to staying current with AI trends and innovations relevant to marketing performance and automation.

Benefits

• Extensive onboard training for new team members
• Swift growth opportunities
• Financial security through competitive compensation, incentives, and retirement plans
• 100% paid medical insurance
• Paid vacation & time off
• 401(k) retirement savings with a generous company match
• Charity participation
• The stability of a company with a record of strong financial performance never had a lay-off and is 100% organically grown.