Responsibilities

• Lead Haleon US's Marketing Mix Modeling (MMM) program, including model development, governance, delivery, and activation of recommendations.
• Translate complex analytical findings into actionable business recommendations that drive marketing investment decisions and commercial growth.
• Act as a trusted advisor and subject matter expert to Marketing, Commercial, Finance, and Leadership teams on marketing effectiveness and investment optimization.
• Lead portfolio optimization and resource allocation analyses to support annual operating plans, long-range strategic planning, and investment decisions.
• Develop fact-based recommendations across brands, channels, and customer segments to maximize growth and return on investment.
• Support business scenario planning and investment simulations to evaluate opportunities, trade-offs, and risks.
• Collaborate with internal stakeholders and external analytics partners to ensure delivery of high-quality, actionable insights.
• Manage external analytics, consulting, and measurement partners to ensure analytical rigor, efficient resource utilization, and alignment with business priorities.
• Lead, coach, and develop direct reports, creating a high-performance culture focused on innovation, accountability, and talent development.
• Establish performance expectations, provide ongoing coaching, and support career development for team members.

Requirements

• Bachelor's degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, or a related field.
• 7+ years of experience in marketing analytics, commercial analytics, business insights, strategy consulting, or a related field.
• Demonstrated experience leading Marketing Mix Modeling (MMM) programs and translating results into business recommendations.
• Experience in portfolio optimization, resource allocation, scenario planning, or strategic investment decision support.
• Strong analytical and problem-solving skills with experience working with complex and large-scale datasets.
• Experience influencing senior stakeholders through data-driven recommendations and strategic insights.
• Experience leading and developing high-performing teams.
• Experience working cross-functionally with Marketing, Finance, Commercial, and Executive Leadership teams.
• Experience managing external agencies, consultants, or analytics partners.

Preferred

• Advanced degree in Business, Economics, Statistics, Data Science, Marketing Analytics, or related discipline.
• Experience within Consumer Health, CPG, Pharmaceutical, Retail, or Consulting organizations.
• Experience with econometric modeling, forecasting, simulation, and optimization techniques.
• Strong understanding of media measurement, attribution, incrementality testing, and marketing effectiveness methodologies.
• Experience supporting commercial and financial planning processes.
• Proven ability to simplify complex analytical concepts for senior and executive audiences.
• Experience building and scaling analytics capabilities, processes, and teams.
• Strong people leadership skills with a track record of coaching and developing talent.
• Experience managing large agency, consulting, or analytical engagements and associated budgets.
• Proficiency with analytical and visualization tools such as Power BI, Tableau, R, Python, or similar platforms.

Benefits

• Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.