Responsibilities

• Serves as a strategic partner to business line and business development leaders; drives development of integrated marketing plans and strategies for business lines and industries or firm-wide service solutions that will deliver on business goals and objectives
• Collaborates with other marketing teams to manage business line or solution development and execution from a marketing perspective
• Focuses on integrated marketing campaigns featuring full-funnel content that drives prospects through the buyer’s journey
• Other programs include organic/paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or specific solutions
• Creates messaging architecture for buyer groups and identifies messaging platform and value proposition for services and solutions with an audience-first approach
• Shares best practices and has a thirst for learning best-in-class marketing practices
• Analyzes ROI of marketing programs including leads, pipeline and revenue and uses metrics to optimize marketing strategies and evolve programming
• Supports relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and other vendors
• Travels as needed
• Develops digitally driven content marketing strategy and approach for specific business lines or firm-wide service solutions, collaborating with marketing teams and practice leaders across Advisory, Tax, Assurance and Industry
• Develops, reviews, and edits marketing content and materials across all media to ensure they reflect targeted, on brand messaging; manages review process with marketing and client service professionals as well as appropriate compliance reviews
• Consults with relevant subject matter experts and stakeholders on marketing messages, materials, or tactics to achieve business objectives
• Creates new content when needed for integrated campaigns, marketing and event materials and other communications
• Works with business line leaders to develop business line or solution-oriented marketing campaigns and programs that align with business objectives
• Collaborate with the digital/automation, email, web, and social teams to execute digital campaigns and content
• Contributes and shares best practices across the firm

Requirements

• Bachelor’s degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred
• Seven (7) or more years of marketing, communications or event management experience, required
• Proficient in the use of Microsoft Office Suite, required

Preferred

• Experience managing marketing professionals
• Experience working in the accounting, financial consulting, business advisory, and/or professional services industries
• Experience working at one of the Big Four or a national / regional accounting firm
• Microsoft Dynamics CRM experience

Benefits

• BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team.
• The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits offerings.
• We offer flexibility and opportunities for advancement.
• Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.