Portfolio Marketing Manager (WMP)

Responsibilities

• Assess each portfolio company’s brand, customer journey, channel mix, marketing capabilities, and growth opportunities.
• Develop prioritized marketing plans with brand leads aligned with revenue, profitability, customer acquisition, and retention objectives.
• Lead or support go-to-market strategies for new products, channels, markets, and brand initiatives.
• Analyze, diagnose, or directly improve direct-to-consumer and e-commerce performance across acquisition, conversion, merchandising, retention, and customer lifetime value along with key channel leads.
• Plan, execute, and optimize paid growth programs across relevant digital channels.
• Advise and develop lifecycle and retention strategies, including email, SMS, loyalty, subscription, and win-back programs.
• Support brand marketing, partnerships, events, experiential programs, and other growth initiatives appropriate to each portfolio company.
• Work with brand leads to establish and enforce performance targets, reporting frameworks, testing roadmaps, and marketing measurement practices.
• Manage relationships with agencies, freelancers, technology vendors, media partners, and other external resources.
• Work closely with portfolio-company executives and marketing teams to move from recommendation to execution.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant professional experience.
• At least eight years of management experience spanning performance marketing, brand marketing, growth, e-commerce, or go-to-market roles, with familiarity around full-channel P&Ls.
• Meaningful experience within consumer packaged goods, preferably health and wellness, food and beverage, beauty, personal care, supplements, or another lifestyle-oriented category.
• Demonstrated experience growing a direct-to-consumer or e-commerce business, with working knowledge of customer acquisition, conversion, retention, and lifetime-value levers.
• Hands-on experience planning, executing, and optimizing campaigns across multiple marketing channels.
• Ability to connect marketing activity to commercial outcomes such as revenue growth, contribution margin, customer acquisition cost, return on advertising spend, retention, and lifetime value.
• Experience managing marketing budgets and allocating resources based on expected impact and performance.
• Strong analytical skills, including the ability to interpret campaign, customer, and commercial data and turn findings into clear recommendations.
• Experience managing agencies, vendors, and cross-functional stakeholders while maintaining accountability for timelines, budgets, and results.
• Excellent written, verbal, and presentation skills, including the ability to communicate complex performance findings through concise executive-level narratives.

Preferred

• Experience working both at an agency and within an operating brand.
• Experience supporting multiple brands, business units, clients, or portfolio companies simultaneously.
• Exposure to private equity, consulting, portfolio operations, or another environment centered on rapid value creation.
• Experience with omnichannel consumer brands spanning DTC, marketplaces, retail, and wholesale.
• Familiarity with common e-commerce, analytics, advertising, CRM, and lifecycle-marketing platforms.
• An established network of high-performing agencies, freelancers, technology providers, and other marketing partners.
• Experience building repeatable playbooks or centers of excellence across multiple organizations.