Responsibilities

• Build AI-powered, signal-based campaigns triggered by customer behavior (e.g. renewal timing, usage changes, expansion signals)
• Design and operate automated workflows and AI agents that generate campaign content, insights, and reporting
• Identify high-potential accounts and proactively surface expansion opportunities and churn risks
• Partner with Marketing Ops, Product Marketing, and Field Marketing to launch and scale campaigns across segments
• Develop playbooks and repeatable systems to drive consistent portfolio growth
• Measure and optimize performance based on pipeline impact, revenue, and ROI

Requirements

• 3–7 years in growth, marketing ops, marketing technology, or a similar hybrid role
• Hands-on experience building automation or AI-driven workflows (beyond basic tool usage)
• Strong understanding of CRM/marketing automation platforms (Salesforce, Marketo, HubSpot, etc.)
• Data-driven mindset with experience analyzing pipeline and campaign performance
• Ability to work cross-functionally and navigate complex, evolving environments
• Bonus: experience in B2B enterprise or regulated industries