Portfolio Analytics & Strategy Analyst Senior - Marketing & Customer Analytics

Pittsburgh, PA (Unknown)

$86K/yr – $144K/yrSenior Level3+ years expFull time

Posted 11 days ago

Job Summary

Own and optimize audience targeting and campaign performance for Retail Lending products across the Experian Ascend platform and internal channels, while analyzing data flows and campaign processes with FICO, Experian, and PNC to drive profitable growth.

  • Own analytics and optimization of campaign audiences and performance
  • Collaborate across internal/external teams to ensure quality delivery and data flow improvements
  • Deliver cross-channel campaign performance reporting and insights

Job Description

Responsibilities

  • Credit Cards and Lending products audience selection, targeting and performance analysis
  • Own analysis and optimization on Experian’s Ascend Marketing platform across all Retail Lending products (Consumer Card, Business Card, Unsecured Installment Loans, HELOC, and Mortgage)
  • Partner with all parties (internal and external) to ensure high quality delivery
  • Targeting strategy and campaign process flows in internal channels including online banking, mobile, care center and branches across products and different type of offers.
  • Identify opportunities to improve campaign processes and data flows among FICO, Experian, and PNC platforms
  • Analyze flows in internal channels including online banking, mobile, care center and branches across products and different type of offers.
  • Support profitable growth through campaign process analysis
  • Create campaign performance reports across channels and products

Requirements

  • 3+ years in quantitative analytics fields
  • Strong proficiency in data tools (SQL, SAS, Python, Tableau, Hadoop or similar) and experience working with large, complex datasets.
  • Hands-on experience with Retail Lending products (Credit Card, Personal Loan, HELOC, and Mortgage)
  • Demonstrated experience in Retail Lending eligibility criteria, customer selection or marketing analytics
  • Proven experience executing campaign audience selection criteria for prescreen and non-prescreen acquisition campaigns
  • Excellent communication and results orientation, with a strong sense of accountability and urgency.
  • Financial Services
  • Education: Bachelors
  • Certifications: No Required Certification(s)
  • Licenses: No Required License(s)

Preferred

  • Analytical Thinking
  • Credit Risks
  • Data Analytics
  • Financial Analysis
  • Model Development
  • Operational Risks
  • Quantitative Models
  • Risk Appetite

Benefits

  • PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
  • In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

Salaries

Posted range

$86K/yr – $144K/yr

Taken straight from the job posting.

See all PNC Financial Services Group salaries

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Portfolio Analytics & Strategy Analyst Senior - Marketing & Customer Analytics

PNC Financial Services Group · Pittsburgh, PA · Unknown