Portfolio Analytics & Strategy Analyst Senior - Marketing & Customer Analytics

Responsibilities

• Lead analytics and execution support for direct marketing campaigns across Unsecured Installment Loans (UIL) and other consumer lending products.
• Develop audience targeting strategies and optimize campaign performance using customer data and models.
• Design and evaluate marketing tests, including A/B testing and champion/challenger strategies, to identify opportunities for improved customer growth.
• Analyze campaign results and provide actionable recommendations to Marketing and Business stakeholders.
• Translate complex analytical findings into clear, concise insights and recommendations for senior leadership.
• Partner with cross-functional teams to support campaign execution, measurement, reporting, and marketing enhancements.
• Create and maintain performance dashboards, campaign reporting frameworks, and data definitions to support informed business decisions.

Requirements

• Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Education
• Bachelors
• Certifications
• No Required Certification(s)
• Licenses
• No Required License(s)
• Language Assessments
• No Required or Preferred Language Assessments
• Competencies

Preferred

• Analytical Thinking, Credit Risks, Data Analytics, Financial Analysis, Model Development, Operational Risks, Quantitative Models, Risk Appetite

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.