Policy Marketing Manager, U.S. Campaigns

San Francisco, CA (On-site)

$141K/yr – $205K/yrSenior Level6+ years expFull time

Posted 12 days ago

Job Summary

Own and drive policy-driven go-to-market initiatives by coordinating cross-functional workstreams with policymakers, partners, and key user groups.

  • Oversee strategic scenario planning to inform engagements
  • Develop and execute policy strategy with key partners

Job Description

Responsibilities

  • Oversee strategic scenario planning to inform and improve our engagements and activations across policymakers, third party organizations and key user groups.
  • Develop and execute policy strategy that benefits Google users and our business in coordination with key partners
  • Work with cross-functional internal teams to organize events, develop collateral, and build narratives to explain Google’s position on U.S. policy files
  • Create and manage a robust content calendar guided by internal and external policy timelines.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in product marketing, brand management, political campaigns, strategy consulting, public affairs, or related fields.
  • Experience working cross-functionally with various teams to reach a goal.
  • Experience developing marketing plans for audiences.

Preferred

  • Experience in public sector or public affairs marketing or political/advocacy campaigns.
  • Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
  • Passion for policy and technology.
  • Ability to lead and evaluate issues independently in a fast-paced environment.
  • Problem-solving skills with the ability to develop strategy, communications plans, creative campaigns, customer insights, and analyze campaign effectiveness/return on investment (ROI).
  • Excellent written and verbal communication skills.
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Google

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Founded in 1970
ZWE
29 employees (4 in marketing)

Salaries

Posted range

$141K/yr – $205K/yr

Taken straight from the job posting.

See all Google salaries

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
50

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29
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Policy Marketing Manager, U.S. Campaigns

Google · San Francisco, CA · On-site