Podcast Media Manager

Responsibilities

• Own podcast strategy for Anthropic, setting where we show up instead of reacting to inbound pitches
• Lead podcast strategy flights for major campaigns end to end, from planning through reporting
• Manage network buys across major audio publishers including Spotify, Amazon, NYT, and others
• Develop year-long buys with top shows and media outlets, identifying and pitching partners before they come to us
• Build partnership packages that go beyond ad reads to include bonus episodes, video, live events, and social
• Partner with creative and copy teams as their main point of contact on podcast work, establishing a repeatable process for scripts and copy points
• Manage voice-actor reads and QA spots before they air
• Develop a refresh cadence for reads so messaging stays current across 100+ shows, tailored to each show's audience
• Manage agency relationships, pushing partners to deliver the best rates, placements, and ideas
• Track pacing across buys and shift budget as performance data comes in

Requirements

• Have deep experience in podcast media buying at a tech or consumer company with a substantial podcast budget
• Have managed podcast programs in-house directly, not only through an agency
• Have run both agency partnerships and in-house podcast programs, and know how to get the best work out of each
• Are skilled at managing and pushing media agencies to secure strong rates, placements, and ideas
• Can spot up-and-coming shows before they're obvious and back your picks with a clear rationale
• Bring creative ideas that go beyond the standard ad read, from bonus episodes to live events to product integrations
• Are comfortable owning the details of execution, including scripts, QA, pacing, and reporting, alongside long-range strategy
• Work well across many partner teams and can build repeatable processes that scale
• Enjoy shaping a program from the ground up rather than maintaining an existing playbook
• Are excited about Anthropic's mission to develop AI that is safe and beneficial

Preferred

• Experience negotiating year-long or multi-format partnerships with top shows or networks
• A background in copywriting or close collaboration with creative teams on host-read scripts
• Familiarity with B2B audiences and enterprise-focused podcast buys
• Experience with podcast measurement, attribution, and incrementality testing
• Relationships with major audio publishers, networks, and independent hosts
• Experience extending podcast partnerships into video, social, or live formats
• Familiarity with AI products or the broader developer and knowledge worker audience