Planner, Video Investment

New York City, NY (On-site)

$61K/yr – $94K/yrMid Level2+ years expFull time

Posted 10 days ago

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Job Summary

Own the end-to-end video planning and advocacy in the agency, build strong vendor and partner relationships, and lead data-informed, high-quality buying while driving cross-functional learning and scalable processes.

  • Stay current on video offerings and share learnings across teams
  • Deliver strategic video planning that meets and exceeds client objectives
  • Foster knowledge sharing and operational excellence with collaboration across activation and precision teams

Job Description

Responsibilities

  • Staying up-to-date on the latest video offerings in the marketplace, spanning linear TV, streaming video, and addressable TV, meeting with vendors to discuss product roadmaps and agency wishlists, building deep partner relationships, etc
  • Promoting a culture of shared learning and increasing visibility of video expertise within the agency
  • Delivering high-quality video planning & buying for clients, serving up a smart, thoughtful understanding of how video can achieve (and exceed) objectives and goals, using data & research
  • Establishing operational processes & executing with flawless attention to detail
  • Partnering with Precision teams who will handle execution and campaign maintenance, working cross-functionally to spread video knowledge and establish continuous communication with the activation team

Requirements

  • A four-year college education and two to three years of media planning and/or buying experience (preferably with some online experience)
  • An awareness of the video space – you are inspired by the rapid changes happening within it – and have a hunger to learn
  • Exceptional communication skills – you’re skilled at working on a team, and problem, and being flexible so you can roll with whatever challenges arise, client or internal
  • A strong, proven ability to teach analytic skills to others, developing, encouraging, and inspiring them to grow
  • Willingness to travel as needed – you’re open to new places, new faces, and new ideas

Preferred

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30

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