Planner, Video Investment

New York City, NY (On-site)

$61K/yr – $94K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the video strategy with a sharp eye on the advanced landscape and turn vendor news and research into executable plans that win client outcomes.

  • Video landscape ownership: translate market ideas into client-ready plans and build cross-team confidence in video decisions.
  • Collaboration and knowledge sharing: partner with activation and Precision teams to ensure fluent execution and ongoing learning.
  • Vendor relationships and continuous learning: stay current on linear, streaming, and addressable TV and surface insights across the agency.

Job Description

Responsibilities

  • Become known within the company as an expert on the advanced video landscape, collaborating with the team on day-to-day projects, and artfully translating strategies into innovative video plans – all while building robust client relationships.
  • Staying up-to-date on the latest video offerings in the marketplace, spanning linear TV, streaming video, and addressable TV, meeting with vendors to discuss product roadmaps and agency wishlists, building deep partner relationships
  • Promoting a culture of shared learning and increasing visibility of video expertise within the agency
  • Delivering high-quality video planning & buying for clients, serving up a smart, thoughtful understanding of how video can achieve (and exceed) objectives and goals, using data & research
  • Establishing operational processes & executing with flawless attention to detail
  • Partnering with Precision teams who will handle execution and campaign maintenance, working cross-functionally to spread video knowledge and establish continuous communication with the activation team

Requirements

  • A four-year college education and two to three years of media planning and/or buying experience (preferably with some online experience)
  • An awareness of the video space – you are inspired by the rapid changes happening within it – and have a hunger to learn
  • Exceptional communication skills – you’re skilled at working on a team, and problem, and being flexible so you can roll with whatever challenges arise, client or internal
  • A strong, proven ability to teach analytic skills to others, developing, encouraging, and inspiring them to grow
  • Willingness to travel as needed – you’re open to new places, new faces, and new ideas
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Preferred

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30

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