Planner, Strategy at Zenith | Atlanta, GA | $54K/yr – $68K/yr

Zenith

Planner, Strategy

Atlanta, GA (On-site)

$54K/yr – $68K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and execute the media plan for the client focusing on strategy, budgeting, and vendor negotiations to optimize cross channel spend.

Media Strategy & Planning: develop and present plans with clear objectives and updates
Execution & Quality: verify media buys and ensure proper deployment
Vendor & Data Insights: analyze channel value and competitive data to steer decisions

Job Description

Responsibilities

Responsible for contributing to the development of and executing strategy for the functional area
Develop media strategy and recommendations under supervisor guidance
Present media plans and provide plan maintenance including objectives/strategies and updates
Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
Prepare flowcharts and budgets for media plan development and maintenance
Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
Review and verify media buys to ensure proper execution
Meet with vendor community to analyze value and applicability of media channels for client media plan

Requirements

B.A. or B.S., preferably in Marketing, Advertising, or related field
1+ years of experience in media planning/strategy
Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
Demonstrated ability to learn new propriety software and processes quickly and proficiently
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
Meet client and internal deadlines and obligations
Manage projects, resources, stakeholders, and participants
Be a resource to others in the resolution of complex problems/issues
Agency experience highly preferred

Preferred

Agency experience highly preferred

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Zenith

3.7 Glassdoor

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

Founded in 1988

Лондон, Англия, GBR

5.6K employees (1,571 in marketing)

www.zenithmedia.com

73% recommend to a friend

80% CEO approval