Position Overview

Position Title	MarCom Coordinator (Marketing & Communications Coordinator)
Direct Reports	None
Reports To	Marketing Manager (in coordination with Communications Manager)
Employment Status	Full-Time, Exempt
Salary Band (USD)	65,000 – 85,000
Work Location	Onsite, Remote, Hybrid (mixture of onsite and remote work)
Travel Requirements	5–10% domestic travel
Indicative Base Salary (USD)	Commensurate with experience

Position Summary

The MarCom Coordinator supports the execution, coordination, and consistent application of Planetree’s marketing and communications activities across digital platforms, publications, and events.

This role ensures high-quality visual and written outputs, supports campaign execution, and maintains consistency of the Planetree brand across all touchpoints. Working closely with the Marketing Manager and Communications Manager, the MarCom Coordinator plays a key role in delivering marketing initiatives that support Planetree’s global programs, certification efforts, and events.

The position is ideal for a creative, detail-oriented professional who enjoys working in a collaborative, mission-driven environment and contributing to the advancement of person-centered care worldwide.

Responsibilities

Marketing & Communications Execution

• Support the translation of marketing strategy into actionable plans
• Execute campaigns related to programs, certifications, and events
• Ensure communication consistency across all channels
• Coordinate campaign deliverables and timelines with internal teams

Brand Management and Standardization

• Apply and maintain visual identity standards across all materials
• Support the development and evolution of brand guidelines
• Standardize corporate presentations and templates
• Ensure global visual and narrative consistency across deliverables

Creative Production

• Design and produce corporate visual assets
• Create visual content for social media, newsletters, and digital platforms
• Produce and support visual assets for international events
• Develop brochures, fact sheets, strategic documents, and promotional tools
• Create visual assets for sales teams and internal communications

Social Media and Digital Communications

• Support the execution of the editorial and content strategy
• Maintain the publishing calendar and assist with monthly planning
• Coordinate content inputs across departments
• Create, schedule, and publish content
• Track performance metrics and support reporting
• Support optimization of reach, engagement, and platform growth

Event Marketing

• Support the development and execution of promotional activities for forums and programs
• Design and produce event-related visual assets
• Ensure a cohesive brand experience before, during, and after events

Cross-Functional Coordination

• Serve as a key point of contact for marketing and brand-related requests
• Support the structure and continuous improvement of marketing processes
• Coordinate multiple projects and timelines simultaneously
• Maintain a high standard of quality and consistency across all deliverables

Teamwork & Culture

Live and uphold Planetree’s Mission, Vision, and Values
Partner reliably, consistently, and collaboratively with colleagues globally
Demonstrate compassion, partnership, and openness in all interactions
Be willing to give and receive constructive feedback
Contribute to organizational learning and continuous improvement
Complete mandatory training as required

Critical Skills

Strong organizational and project coordination skills
Excellent written and visual communication skills
Attention to detail and commitment to quality
Ability to manage multiple priorities and deadlines
Proficiency in digital tools and content creation
Collaborative mindset and ability to work across teams and cultures
Adaptability in a dynamic, global environment

Minimum Competencies

Area	Minimum	Preferred
Education	·         Bachelor’s degree in marketing, communications, design, or related field	·         Relevant certifications in marketing, communications, or digital media
Experience	·         2–5 years of experience in marketing, communications, or design roles	·         Experience in nonprofit, healthcare, or mission-driven organizations
Technology	·         Proficient in Microsoft Office (Word, PowerPoint, Excel), digital platforms, and social media tools ·         Adobe Creative Suite, Canva ·         Hootsuite, Constant Contact, Movavi, Google Analytics	·         Experience with Salesforce ·         Marketing automation tools ·         Others design software ·         Project Management tools ·
License	·         n/a
Language	·         English proficiency – written and verbal	·         Other foreign languages where Planetree delivers services (e.g., Spanish, Portuguese, French)

Performance Evaluation

Performance objectives will be established at the beginning of the team member’s period of employment and aligned with organizational priorities.

Performance will be evaluated through:
Ongoing feedback and formal performance discussions
Achievement of marketing deliverables and timelines
Quality and consistency of outputs
Contribution to team collaboration and organizational goals

Diversity Statement

Planetree is a non-profit 501(c)(3) organization. We work in over 30 countries and value diversity in our work and workplace. We promote respect, inclusion, and compassion across all stakeholders in the healthcare enterprise. We encourage qualified candidates of all backgrounds to join our mission-driven team.

Additional Information

All positions at Planetree require an applicant who has accepted an offer to undergo a background check. The specific checks are based on the nature of the position. Background checks may include some or all the following: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test. By applying for a position with Planetree, you understand that you will be required to undergo a background check should you be made an offer. You also understand that the offer is contingent upon successful completion of the background check and results consistent with Planetree’s employment policies. You will be notified during the hiring process which checks are required for the position. 

Pay Transparency Non-Discrimination Notice – Planetree will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 

The expected base salary for this position ranges from $75,00 to $95,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.

All your information will be kept confidential according to EEO guidelines.

Our privacy policy can be found here: https://www.planetree.org/privacy-policy