Responsibilities

• Strategic Growth & Leadership (~40%)
• - Develop and own PlanetBox’s ecommerce growth plan—acquisition, retention, conversion, and AOV.
• - Build proactive quarterly and seasonal roadmaps that tie ecommerce execution to brand, product, and campaign initiatives.
• - Serve as the DTC business owner and primary stakeholder for all site-related initiatives and long-range planning.
• - Partner with marketing, brand, and paid media teams to align ecommerce goals with broader GTM strategy.
• - Forecast revenue, set weekly sales targets, and monitor performance to plan, course-correcting early.
• Conversion Optimization & CX (~25%)
• - Own the end-to-end customer experience from landing page to checkout, ensuring it reflects both brand and performance best practices.
• - Lead site testing and optimization roadmap (e.g., A/B testing, personalization, bundling, UX experiments).
• - Partner with creative and product teams to evolve product discovery, PDP content, navigation, and purchase flows.

Requirements

• 5–8 years of ecommerce experience, with at least 3 years in a senior, revenue-owning DTC role.
• Proven success driving growth in a consumer or lifestyle brand with a Shopify Plus tech stack.
• Fluent in ecommerce metrics, testing methodology, and conversion rate optimization.
• Strong communicator who can interface confidently with media buyers, retention leads, merchandisers, and executives.
• Hands-on experience with tools like Shopify Analytics, GA4, Hotjar, ContentSquare, or similar.
• Comfortable giving input on creative briefs, product positioning, and campaign execution.
• Strategic thinker with a get-it-done bias—can roll up sleeves when needed, but knows how to prioritize leverage.

Benefits

• All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans
• Flexible Spending Accounts for Health and Dependent Care
• Short-Term Disability & Long-Term Disability
• Company Paid Basic Life and Accidental Death & Dismemberment Insurance
• Eligibility in the Company's 401K plan, after 90 days of employment
• Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions
• 10 Company Paid Holidays
• Employee Product Discounts
• Tuition Assistance
• Employee Assistance Program