Personal Finance Analyst for Content & Social Media [US Only]

New York, USA (Remote)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Own the intersection of personal-finance content creation, social media analytics, and financial-data-driven storytelling to educate readers while ensuring compliance across platforms.

  • Content Strategy: Design calendars and topics (budgeting, FIRE movement, rates) to grow audience.
  • Social Media Analytics: Measure engagement and ROI across Instagram, TikTok, LinkedIn, guiding channel optimization.
  • Financial Data Storytelling: Translate market signals and investments into consumer-friendly insights for informed decisions.

Job Description

  • This is a full-time remote role for a Personal Finance Analyst specializing in Content & Social Media. Responsibilities include developing engaging content focused on personal finance, analyzing financial trends, managing social media platforms, and generating actionable insights to help our audience make informed financial decisions.
  • The role also involves financial data analysis to support content, monitoring industry developments, and collaborating across teams to align content strategies with our mission.
  • Core Competencies & Daily Workflow - Financial Data Analysis: Assess the performance of investments (e.g., stocks, bonds, REITs), evaluate economic indicators, and translate them into consumer-friendly insights.
  • Core Competencies & Daily Workflow - Social Media Analytics: Track user engagement, calculate ROI, and monitor content performance across platforms like Instagram, TikTok, and LinkedIn.
  • Core Competencies & Daily Workflow - Content Strategy: Identify trending financial topics (e.g., budgeting, FIRE movement, interest rates) and design content calendars that boost audience acquisition and retention.
  • Core Competencies & Daily Workflow - Compliance & Risk Assessment: Ensure all financial advice and marketing copy comply with regional regulatory frameworks.
  • Essential Platforms & Tools - Analytics & Listening: GA4 and Metricool for multi-platform scheduling and performance reporting.
  • Essential Platforms & Tools - Data Visualization: Google Looker Studio for mapping audience growth and engagement KPIs.
  • Essential Platforms & Tools - Social Listening: Monitor audience sentiment and emerging financial news on sites like Reddit or local networks like Seedly.