Own integrated media planning across digital and traditional channels with KPI-driven optimization.

Responsibilities

• Create and manage digital and traditional media plans that meet client objectives and goals, with an emphasis on innovation, efficiency and collaboration.
• Collaborate with Client Services and Creative team members to ensure we are providing the best possible service to our clients and are meeting KPI goals across digital and traditional media
• Analyze and evaluate reporting data; compose actionable insights and optimization recommendations
• Work with the Media Buying team to execute and optimize campaigns, ensuring our dollars are working hard for us
• Reconcile media vendor billing on a monthly basis
• Participate in client meetings, such as presenting a new media plan or a recent media performance report
• Oversee new vendor procurement: regularly scheduling discovery calls with potential partners, identifying account-specific applications, and relaying this information to the team as necessary

Requirements

• A minimum of 5+ years of experience in digital media planning in an ad agency
• Experience in planning and managing performance media campaigns, optimizing for ecommerce sales
• A strong working knowledge of the following digital platforms:
• Programmatic DSP’s such as The Trade Desk
• Paid social platforms such as Meta and TikTok
• 3rd Party Ad Servers such as Google CM360
• Previous experience and familiarity with Google Analytics is a bonus
• Experience with managing campaign budgets across multiple platforms
• Proficiency in Google Sheets, Google Docs, and Google Slides
• Previous experience in Prisma/Media Ocean is a bonus

Preferred

• Google Analytics familiarity
• Prisma/Media Ocean experience

Benefits

• We offer a competitive base salary and a range of benefits and perks:
• - Health care plan (medical, dental, and vision)
• - Retirement plan with employer match
• - Life and disability insurance
• - Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• - Paid family leave
• - Cold brew coffee, snacks and fresh fruit
• - Wellness resources
• - Special access to New York City’s arts and entertainment scene
• We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.