Responsibilities

• Full-funnel paid media. Every task on the account: planning input, campaign architecture, build and trafficking, audience build, buying, pacing, optimization, and reporting.
• Budget at scale. Steward a double-digit multimillion-dollar annual budget with disciplined pacing and ROAS accountability.
• Channel execution. Google (Search, Performance Max, Demand Gen, Shopping, YouTube), Microsoft Ads, Meta, LinkedIn, and Reddit, with StackAdapt and content syndication in the mix.
• Account-based targeting. Run account-based paid social on LinkedIn and Meta — firmographic targeting, matched target-account lists, and CRM-based custom audiences — and deploy Thought Leader, Document, and Conversation Ads for priority accounts.
• Intent-driven activation. Use Demandbase and Bombora intent signals to reach in-market accounts, and build retargeting sequences aligned to buyer-journey stage and buying-committee coverage.
• E-commerce performance. Own ROAS; manage product feeds, shopping campaigns, and conversion-focused account structures.
• Pipeline attribution. Configure offline conversion imports and GCLID/UTM passback into Salesforce and Marketo to optimize toward SQLs, pipeline, and revenue — and help close the login-gated tracking gap.
• Measurement & reporting. Weekly reporting across GA4, Looker, Demandbase, and Power BI; build QA workflows that catch pacing, tracking, and delivery issues before they surface; and turn the data into pipeline and revenue narratives a VP of Marketing values.
• Testing & optimization. Own the testing roadmap — formats, audiences, bidding, creative, landing pages — with decision thresholds set before launch, and analyze creative at the asset level (hook rate, thumbstop, drop-off) to steer refreshes.
• Client partnership. Work in lockstep with the client's paid media team on a weekly cadence.

Requirements

• Paid media depth. 6+ years in paid media, including a senior or lead role running large, multi-channel programs.
• A strong e-commerce background — required. Proven ownership of ROAS, online revenue, and purchase-driven campaigns (Shopping/PMax, feeds, funnel optimization) in a DTC or online-sales environment.
• Platform mastery. Hands-on command of Google Ads and Microsoft Ads, plus Meta, LinkedIn, and Reddit.
• ABM & intent data. Hands-on with ABM platforms (Demandbase, 6sense) and intent data (Bombora Company Surge); firmographic targeting, matched-audience and CRM syncs, and buying-committee strategies.
• CRM & martech fluency. Salesforce and Marketo — lead lifecycle, MQL/SQL definitions, and CRM-to-platform data flows.
• Measurement fluency. GA4, GTM, Looker, and Power BI; conversion-event configuration and attribution in complex, multi-touch funnels.
• Industry fit. B2B SaaS or technology experience; exposure to infrastructure engineering, AEC, CAD, or technical/engineering software audiences is a strong advantage.
• Budget accountability. A track record managing multimillion-dollar budgets with clear revenue outcomes.
• Operating style. A collaborative, client-facing operator who communicates clearly and moves fast.

Preferred

• German-market or multi-language campaign experience.
• Global program management across regions and time zones.
• Conversion-rate optimization and landing-page testing.
• A/B testing experience on LinkedIn and Meta.
• Reverse-IP or account-identification tools for ABM retargeting.
• Workflow automation for spend alerts, reporting, and data syncs.