Responsibilities

• Full-Funnel Media Strategy & Planning
• Own the development of full-funnel media strategies across digital channels (paid search, paid social, programmatic, video, OLV/CTV, etc.), aligned to brand and business objectives.
• Translate business goals, campaign priorities, and seasonal moments into clear, effective media plans and investment strategies.
• Balance brand and performance objectives, ensuring the right mix of upper-, mid-, and lower-funnel tactics.
• Build channel and campaign strategies that support core business priorities including brand campaigns, menu launches, new store openings, third-party delivery, and catering growth.
• Budget Management & Investment Stewardship
• Own day-to-day management of media budgets, ensuring dollars are allocated for maximum impact and aligned to business priorities.
• Actively manage sufficiency across channels and campaigns—adjusting investment levels, phasing, and mixes to ensure campaigns are properly funded to perform.
• Monitor pacing, performance, and ROI, and reallocate spend dynamically based on results, seasonality, and business needs.
• Partner with Finance and agency teams to support forecasting, scenario planning, and in-flight budget optimization.

Requirements

• 6–9+ years of experience in performance media, growth marketing, or digital media roles, either in-house and/or at an agency, with clear ownership of campaigns and budgets.
• Proven experience managing multiple concurrent campaigns across channels, objectives, and audiences.
• Deep hands-on experience across key digital channels including paid search, paid social, programmatic, and video/CTV.
• Restaurant or multi-unit retail experience required, with direct experience supporting:
• Third-party delivery platforms (e.g., DoorDash, Uber Eats, etc.) and their media ecosystems
• Catering and third-party catering platforms (e.g., ezCater or similar)
• Demonstrated track record of managing and optimizing meaningful media budgets against clear performance goals.
• Experience working with and managing media agencies and external partners.
• Experience operating in a fast-paced, growth-oriented environment with evolving priorities and multiple stakeholders.
• Skills & Capabilities:

Benefits

• Competitive salary
• Meal privileges
• Health benefits
• 401k Plan
• Paid Vacation