Responsibilities

• Develop and execute comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to attract prospective buyers and sellers
• Manage paid advertising campaigns, including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns, ensuring optimal performance and ROI
• Utilize SEO tools and conduct keyword research to enhance website visibility, improve organic rankings, and increase web traffic through SEO strategies
• Oversee website management using WordPress and content management systems, ensuring content is engaging, accurate, and optimized for search engines
• Implement marketing automation tools to streamline campaign setup, lead nurturing, and customer engagement processes
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other web analytics reporting tools to monitor campaign effectiveness and inform future strategies
• Design compelling visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design skills to support digital campaigns
• Conduct conversion optimization efforts by testing landing pages, call-to-actions, and user experience improvements to maximize lead generation
• Coordinate with copywriters for content creation that aligns with brand voice while optimizing for SEO and engagement
• Manage social media management efforts across platforms like Facebook, Instagram, LinkedIn, ensuring consistent branding and active community engagement

Requirements

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits
• Strong understanding of conversion optimization techniques to improve lead capture rates
• Experience with Adobe Photoshop, Adobe Creative Suite for designing marketing assets
• Hands-on experience managing WordPress websites and content management systems
• Expertise in Google Ads (AdWords), Facebook Advertising, Google Analytics, Google Tag Manager for campaign setup and tracking
• Knowledge of HTML, CSS, JavaScript, SQL for website management and troubleshooting technical issues
• Skilled in content creation—including copywriting—and social media management to craft engaging narratives that resonate with target audiences
• Familiarity with email marketing platforms for nurturing leads through targeted email campaigns
• Ability to manage paid advertising campaigns across multiple channels with a focus on performance marketing metrics
• Experience in web analytics reporting to measure success against KPIs and inform strategic adjustments

Preferred

• Knowledge of e-commerce platforms related to real estate listings or related services is a plus

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off