Responsibilities

• Assist in building and maintaining campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms, ensuring accuracy and attention to detail throughout the setup process.
• Support keyword research, preliminary ad copywriting, audience configuration, placement selection, and creative trafficking, contributing to early-stage campaign development.
• Conduct rigorous QA across naming conventions, targeting settings, budgets, URLs, UTMs, conversion events, and platform governance to ensure campaigns launch cleanly and track effectively.
• Monitor pacing, identify anomalies, and surface data-driven insights to the Specialist for review and potential optimization action.
• Maintain creative libraries, asset trackers, UTMs consistency records, and documentation repositories to support cross-functional visibility and audit-readiness.
• Support weekly dashboards, data pulls, performance reporting, insight summaries, and enrollment trend monitoring to help the team maintain a proactive understanding of funnel health.
• Coordinate closely with Creative, Enrollment, Analytics, CRM, and local field teams to ensure assets, messaging, and campaign requirements are delivered on time and with full accuracy.
• Assist with seasonal calendar planning, community-level messaging needs, and adjustments across the three business units.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–2 years of digital marketing experience; internships and applied coursework accepted.
• Familiarity with paid search or paid social platforms and a strong desire to advance into deeper channel expertise.
• Strong communication skills, high attention to detail, and the ability to manage multiple tasks simultaneously.

Preferred

• Experience supporting paid search or paid social execution in any capacity.
• Basic familiarity with analytics tools, CRM systems, or dashboards.
• Understanding of multi-location marketing, education marketing, or localized community outreach.

Benefits

• We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, 10 paid holidays annually.
• Paid Time Off: Paid Time Off to cover sick, vacation, and personal absences.
• We offer 4 unique health insurance plans to choose from that cover a wide range of deductibles and co-insurance levels. Our goal is to provide you with maximum choice in finding a plan that meets you and your family’s needs. Employees can choose from co-pay or High Deductible Health Plans.