Performance Media Coordinator

USA (Remote)

$50K/yr – $65K/yrEntry Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own early stage multi-channel campaign setup and quality control with cross-team delivery for an education-focused program.

  • Growth Infrastructure: Build and QA campaigns across Google, Meta and TikTok with emerging platforms.
  • Quality & Governance: Enforce naming, budgets, URLs, UTMs, and event tracking for clean launches.
  • Cross-Functional Execution: Coordinate Creative, Enrollment, Analytics, CRM and field teams to hit seasonal messaging and asset needs.

Job Description

  • Assist in building and maintaining campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms, ensuring accuracy and attention to detail throughout the setup process.
  • Support keyword research, preliminary ad copywriting, audience configuration, placement selection, and creative trafficking, contributing to early-stage campaign development.
  • Conduct rigorous QA across naming conventions, targeting settings, budgets, URLs, UTMs, conversion events, and platform governance to ensure campaigns launch cleanly and track effectively.
  • Monitor pacing, identify anomalies, and surface data-driven insights to the Specialist for review and potential optimization action.
  • Maintain creative libraries, asset trackers, UTMs consistency records, and documentation repositories to support cross-functional visibility and audit-readiness.
  • Support weekly dashboards, data pulls, performance reporting, insight summaries, and enrollment trend monitoring to help the team maintain a proactive understanding of funnel health.
  • Coordinate closely with Creative, Enrollment, Analytics, CRM, and local field teams to ensure assets, messaging, and campaign requirements are delivered on time and with full accuracy.
  • Assist with seasonal calendar planning, community-level messaging needs, and adjustments across the three business units.
  • Other duties as assigned.
Pansophic Learning logo

Pansophic Learning

Pansophic Learning is a global school management organization committed to expanding access to high-quality education through exceptional schools, content, and technology.We support and operate a growing portfolio of brick-and-mortar, virtual, and blended schools across the U.S., Europe, Africa and the Middle East—each designed to meet the needs of diverse student populations and local communities.Our work centers on scalable, sustainable solutions that improve outcomes, lower costs, and increase access. Whether launching new schools or partnering with existing institutions, we provide the infrastructure, strategy, and support to deliver outstanding education at scale.At Pansophic, we believe that every student deserves a great school—and every great school deserves a strong partner.

Founded in 2014
McLean, Virginia, USA
186 employees (19 in marketing)

Traffic Signals

Monthly Visitors
41.4K
Traffic Source Mix
Search
33.9%
Direct
47%
Referral
5.4%
Social
12.2%
Paid
1.4%

Headcount Trend

Current headcount: ~186

Marketing Team

Marketing Team Size
13 (7% of company)
Median Career Experience
19.5 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
2