Director of Paid Media
Whale Shark
USA (Remote)
$89K/yr - $109K/yr (Est.)AgencyContractDirector/executive
2 hrs ago
Performance Media Buyer + Creative Strategist — DTC Meta Advertising
USA (Remote)
Salary Not AvailableMid LevelOther
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own media buying and a data-driven creative strategy across 3–5 DTC brands to drive ROAS and LTV:CAC targets.
- Media buying & Creative Strategy: own budgets, funnels, and KPIs across multiple brands.
- Batch Testing: weekly new angles and concepts to accelerate learning and scale winners.
- Performance Updates: daily updates on ROAS, MER, CPA, LTV:CAC and next steps across brands.
Job Description
Own media buying and a data-driven creative strategy across 3–5 DTC brands to drive ROAS and LTV:CAC targets.
- Media buying & Creative Strategy: own budgets, funnels, and KPIs across multiple brands.
- Batch Testing: weekly new angles and concepts to accelerate learning and scale winners.
- Performance Updates: daily updates on ROAS, MER, CPA, LTV:CAC and next steps across brands.
Responsibilities
Natura Labs
Natura Labs scales brands and offers with YouTube, Google, and Facebook Ads paired with world class creative strategy. With over 20+ years of creative experience 250+ million paid YouTube Views, $30M in managed spend, and over $100M+ in revenue. We are boutique and work with select clients who meet our metric requirements. 'Recognize genius and scale'- Natura Labs
Traffic Signals
Monthly Visitors
812
Traffic Source Mix
Search
33.2%
Direct
24.3%
Referral
4.7%
Social
37%
Paid
0.8%
Headcount Trend
Current headcount: ~10
Marketing Team
Marketing Team Size
1 (11% of company)
