Responsibilities

• Develop and maintain a comprehensive research menu of custom measurement solutions—including incrementality, conversion lift, multi-touch attribution (MTA), and in-flight optimization—tailored to client objectives and business KPIs.
• Translate analytical findings into strategic media optimization recommendations (bid, budget, audience, creative, and channel mix) grounded in incremental ROAS, CPA, and business outcomes.
• Integrate enterprise AI tools (e.g., Claude) into measurement workflows to rapidly analyze disparate performance signals, generate client vertical narratives, and produce initial case study drafts.
• Identify and implement automated, AI-driven efficiencies across repetitive reporting, deck generation, and sales enablement requests to scale team bandwidth.
• Develop and manage relationships with external research providers to ensure seamless execution and integration of solutions that support client objectives
• Partner cross-functionally with Sales Leadership, Product, Data Science, and GTM teams to champion advanced measurement adoption and educate internal teams.
• Continuously monitor and iterate on research efficacy, translating feedback from the field into repeatable measurement best practices.
• Analyze diverse datasets & distill findings into actionable insights; communicate results via compelling visuals, presentations, and case studies

Requirements

• 8+ years of experience in digital advertising measurement, performance marketing analytics, or attribution modeling (e.g., Incrementality testing, MMM, MTA, and aggregated measurement).
• 4+ years of client-facing experience, with a track record of influencing executive-level clients, managers, and sellers
• Deep knowledge of the modern privacy and signal-loss ecosystem (e.g., third-party cookie deprecation, privacy sandboxes, consent frameworks, clean rooms, and modeled data solutions).
• Demonstrated ability to synthesize diverse, high-volume datasets into clear, executive-ready visualizations and strategic GTM narratives.
• Demonstrated experience utilizing generative AI platforms (e.g., Claude, NotebookLM, Gemini) to accelerate data synthesis, streamline deck preparation, or build automated enablement workflows.
• Proven project management track record directing multi-stakeholder initiatives across technical and business functions.

Preferred

• Experience designing structured prompt workflows or lightweight custom GPTs/assistants
• Familiarity with SQL, data visualization tools (e.g., Tableau, Looker), and ad tech DSP/SSP reporting infrastructures.
• Experience navigating third-party measurement vendor procurement, methodology evaluation, and contract onboarding.

Benefits

• Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.