Performance Marketing Specialist

Responsibilities

• Develop, launch, and optimize campaigns across Google Search, Performance Max, Display, Remarketing, YouTube, Facebook, and Instagram
• Generate qualified commercial sales opportunities through paid advertising
• Develop campaigns that recruit qualified subcontractors and service partners nationwide
• Build keyword, audience, and targeting strategies that improve lead quality and reduce acquisition costs
• Conduct A/B testing of ad copy, creative assets, landing pages, calls to action, and audiences
• Monitor campaign performance and make ongoing data-driven optimizations
• Manage conversion tracking using GA4, Google Tag Manager, Google Ads, and Meta Pixel
• Use HubSpot CRM and Marketing Hub to measure performance throughout the sales and recruiting funnels
• Develop dashboards that track cost per lead, cost per acquisition, ROAS, conversion rates, and pipeline performance
• Collaborate with the Marketing & Creative Director to improve messaging, landing pages, and conversion rates

Requirements

• At least 3 years of hands-on experience managing Google Ads campaigns
• At least 3 years of experience managing Meta advertising campaigns
• Strong knowledge of paid search, PPC strategy, Quality Score optimization, keyword strategy, and audience targeting
• Experience with Google Ads, GA4, Google Tag Manager, Meta Ads Manager, and Meta Business Suite
• Proven success generating qualified leads through paid advertising
• Experience with conversion tracking, attribution, and campaign reporting
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns, budgets, and priorities simultaneously

Preferred

• Experience with HubSpot CRM and Marketing Hub, including attribution, workflows, forms, landing pages, automation, and dashboards
• Experience integrating Google and Meta advertising data with HubSpot
• Experience recruiting subcontractors, franchisees, independent contractors, or service providers through paid advertising
• B2B marketing experience in facility services, construction, property management, home services, or a related industry
• Google Ads or Meta certifications
• Experience with Local Services Ads or Microsoft Ads
• Familiarity with LinkedIn Ads
• Experience with Hotjar, Microsoft Clarity, or similar conversion-rate optimization tools

Benefits

• Performance-based bonus opportunities
• Paid time off
• Health benefits
• Professional development and certification reimbursement
• Career-growth opportunities within an expanding national organization