Responsibilities

• Create pathway for increased ticket sales with reduced costs.
• Implement the digital advertising strategy for symphony subscriptions, flex packages, single tickets and lead generation (with direction from CMO and Marketing Director).
• Own the day-to-day management of paid campaigns across Google Ads, PMax, Meta, TikTok, LinkedIn, YouTube, programmatic display/retargeting, digital radio and CTV platforms (e.g., Hulu, Roku, Netflix).
• Develop and execute paid media and retargeting strategies aligned with cross-functional goals (ROAS, conversion rates, CAC, etc.).
• Manage paid media budget with a keen focus on reducing advertising costs while maximizing campaign performance.
• Optimize campaign performance.
• Monitor campaign performance daily and make real-time optimizations to improve ROAS, CTR, CPL, and conversion rates.
• Conduct ongoing A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance.
• Regularly report on campaign insights and optimization recommendations to internal stakeholders.
• Stay current on emerging platforms, algorithm changes, and paid media trends.

Requirements

• Bachelor’s Degree or equivalent combination of education and experience in Digital Advertising and Marketing
• 3-5 years of hands-on experience in digital advertising, with direct experience in managing and optimizing paid media campaigns
• Proven experience managing paid campaigns across paid search (Google, Bing), paid social (Meta, LinkedIn, TikTok, YouTube, etc.), CTV (Hulu, Roku, Netflix, etc.), programmatic display, and digital radio (iHeart, Spotify, Sirius) platforms
• Strong working knowledge of tracking tools and methods: Google Tag Manager, UTM structures, Facebook Pixel, Google Ads conversion tracking, etc.
• Experience building and managing retargeting audiences across platforms such as AdRoll and Google
• Excellent understanding of multi-channel attribution and how paid media fits into the broader customer journey
• Proficiency in campaign analytics tools (Google Analytics, Looker Studio, Excel, etc.)
• Strong attention to detail, organization, and communication skills
• Familiarity with data privacy and compliance (GDPR, HIPAA, etc.) in digital advertising

Preferred

• Certification in Google Ads, Meta Blueprint, LinkedIn Marketing or equivalent, preferred
• Passion for the symphony and the arts, preferred