Responsibilities

• Own strategy and execution for Meta (customer and cleaner acquisition), including serving as hands-on operator within the ad accounts.
• Manage external agency for Influencer and Podcast channels with high performance standards, with opportunity to evaluate and introduce in-house capabilities in the future.
• Develop, implement, and optimize campaigns using data-driven insights.
• Conduct rigorous A/B testing, ensuring statistical significance and meaningful performance insights.
• Continuously analyze data and performance metrics to improve efficiency and ROI.
• Communicate findings and strategy recommendations clearly and proactively.
• Maintain organized processes to track and measure performance marketing success.

Requirements

• 5+ years of experience in paid social (Meta).
• Proven success optimizing and scaling Meta campaigns with 7-figure monthly budgets.
• Highly data and analytics focused —must be comfortable working with numbers, metrics, and testing methodologies.
• Detail-oriented with a love for being in the weeds
• Be highly tactical , enjoying tactics as strategy
• organized self-starter who thrives in an autonomous work environment.
• Strong written and oral communication skills—essential for remote work and cross-functional collaboration.
• Deep understanding of analytics , including confidence intervals, statistical testing, and experimental design.

Preferred

• Experience with influencer and podcast marketing
• Experience in SaaS, two-sided marketplaces, or home services .
• Proficiency in SQL or Python for deeper data analysis.

Benefits

• Health insurance fully covered by the company.
• Parental leave
• Flexible / unlimited PTO policy.
• Cleaning membership perk – Free Homeaglow membership with complimentary cleanings. Enjoy up to 2x cleanings a month, capped at $200 USD per cleaning.