Responsibilities

• Channel Strategy & Execution: Own paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads, and additional channels as the program grows, with a clear view of how each channel contributes to margin-accretive growth across mophie and ZAGG.
• Develop channel-level strategies that reflect audience, product calendar, and margin priorities, and defend investment decisions with data.
• Lead audience segmentation, targeting strategy, and campaign structure across platforms to drive efficient customer acquisition.
• Evaluate new platforms and channels through a performance lens. Bring recommendations with clear rationale before committing budget.
• Agency Management: Serve as the primary day-to-day partner for paid search and paid social agencies. Set direction, review deliverables, hold agencies accountable to performance standards, and escalate when work does not meet expectations.
• Run weekly agency status calls, review campaign performance, and ensure agency recommendations are grounded in margin data, not platform-flattering metrics.
• Manage SOWs, briefs, and change orders. Own the agency relationship with the same rigor applied to in-house team members.
• Evaluate agency performance regularly. A good agency relationship is a productive one, not a comfortable one.
• Campaign Management & Optimization: Own day-to-day campaign management across all active platforms in partnership with agencies. Monitor pacing, performance, and spend efficiency continuously.
• Manage budget allocation across platforms and campaigns. Own spend decisions within your budget and escalate material variances proactively.
• Lead A/B testing across audiences, creatives, placements, and bidding strategies. Document learnings systematically and apply them to future campaigns.
• Make optimization decisions without waiting to be asked. If something is off, fix it.
• Performance Analysis & Reporting: Own campaign performance including contribution margin by channel, ROAS, CPA, CPM, CTR, and conversion rates across mophie and ZAGG.
• Build and maintain performance dashboards and reports. Present findings clearly to manager and broader stakeholders on a weekly and monthly cadence.
• Partner with the Director of Analytics to ensure attribution is accurate and platform-reported performance is reconciled against true business outcomes.
• Challenge last-click attribution. Understand the difference between what platforms claim and what is driving revenue.