Performance Marketing Manager, Paid Media & Analytics

Responsibilities

• Tune Google Ads (Search, Display, and retargeting) to squeeze more results from every dollar.
• Oversee Google Local Services Ads (GLSA): monitor lead quality, manage budgets, and optimize to hit volume targets.
• Launch and iterate Meta campaigns across Facebook and Instagram within Ads Manager.
• Run structured A/B tests on creative, copy, audiences, and landing pages.
• Track cost per lead (CPL), customer acquisition cost (CAC), ROAS, and conversion rates in real time.
• Design and deploy retention, reactivation, and nurture programs that keep our services top of mind.
• Build automated email and SMS workflows that respond to behavior and lifecycle stage.
• Segment customers for precision messaging that drives repeat business, service appointments, and cross-sells.
• Measure open rate, click-through rate, conversions, and attributed revenue—and optimize weekly.
• Coordinate lead generation across Google, Meta, and other digital channels for consistent, qualified pipeline.

Requirements

• 3+ years in digital/performance marketing or paid media management.
• Proven success with Google Ads and Meta Ads Manager.
• Hands-on experience with Google Local Services Ads (GLSA).
• Expertise in lead generation, conversion tracking, and marketing attribution.
• Experience building email campaigns and automated workflows (including SMS).
• Proficiency with GA4, Google Tag Manager, and ad platform reporting.
• Analytical mindset; can interpret data and act decisively.
• Excellent organization, communication, and time management.
• Self-starter who owns outcomes and performance.

Preferred

• Background in home services (HVAC, electrical, or similar).
• Experience with ServiceTitan or comparable CRMs.
• Knowledge of retention marketing and SMS automation.
• Experience managing significant monthly ad budgets.
• Comfort building dashboards and automated reporting.