Responsibilities

• Manage and optimize paid acquisition campaigns across platforms such as Google Ads, LinkedIn, Meta, and other relevant paid channels
• Audit our current paid programs and identify opportunities to improve targeting, campaign structure, tracking, creative, conversion rates, and return on investment
• Help scale paid media budgets responsibly while maintaining clear performance and pipeline goals
• Research, recommend, and test new advertising platforms and acquisition channels based on where our finance, FinOps, engineering, and cloud infrastructure audiences spend their time
• Develop structured testing roadmaps across audiences, messaging, offers, formats, landing pages, and creative concepts
• Write and refine campaign content, including ad copy, landing-page copy, headlines, calls to action, email follow-up, and supporting campaign materials
• Develop creative concepts and briefs for static ads, video, social content, landing pages, and other paid campaign assets
• Partner with design and other internal or external resources to bring campaign creative to life
• Build landing pages and campaign experiences that connect paid messaging to clear buyer outcomes and strong conversion paths
• Work with sales and product marketing to understand buyer pain points, objections, and language, then translate those insights into campaign messaging

Requirements

• Three or more years of experience in growth marketing, paid acquisition, performance marketing, or demand generation, preferably at a B2B SaaS company
• Hands-on experience managing and optimizing paid campaigns across Google Ads, LinkedIn, or similar platforms
• Experience working with meaningful paid media budgets and making decisions about allocation, scaling, and efficiency
• A track record of improving campaign performance and producing measurable pipeline or revenue—not just impressions, clicks, or MQLs
• Experience evaluating and testing new platforms, audiences, campaign formats, or acquisition channels
• Strong copywriting skills, with experience creating ad copy, landing-page copy, campaign messaging, and conversion-focused calls to action
• Strong analytical judgment: you define success metrics, isolate what's actually driving performance, and make decisions with imperfect data
• A track record of scaling paid spend while holding efficiency, with the specifics of what moved and why
• Experience taking a channel from first test to scaled program, including the discipline to walk away from the ones that didn't work
• Strong writing and a real instinct for marketing copy, with ad copy and landing pages you wrote yourself

Preferred

• Experience marketing cloud infrastructure, FinOps, DevOps, AI, or developer-focused products
• Experience marketing to finance and FP&A audiences alongside technical buyers
• Familiarity with incrementality testing, holdouts, media mix modeling, and attribution beyond last touch
• Experience running paid against review sites and intent data, such as G2, 6sense, Demandbase, or Clay
• Hands-on comfort in Figma, and experience producing video or motion creative for paid
• Familiarity with multi-product positioning, particularly platforms with AI-powered products or agents
• Experience working at a high-growth startup, particularly from Series A through Series D

Benefits

• Unlimited PTO
• 16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)
• Two company-wide breaks per year: one around Labor Day and one at the end of the year
• Aetna Medical PPO plan with the majority of the premium covered by North
• Dental and vision insurance
• Flexible spending account (FSA) for health expenses and commuter benefits
• 30 day sabbatical every 4 years