Responsibilities

• Own and optimize digital marketing strategy across paid search, paid social, display, newsletters, podcasts, OOH, and emerging channels.
• Build and scale a high-performing distribution engine focused on qualified pipeline generation and target account engagement.
• Continuously improve channel mix, budget allocation, and campaign performance to maximize ROI.
• Build multi-channel campaigns that engage and advance buying groups across target accounts.
• Operate continuous experimentation and conversion optimization programs across digital channels and landing experiences.
• Use real-time analytics and behavioral signals to rapidly improve performance and pipeline outcomes.
• Leverage AI and automation to accelerate campaign execution, personalization, and optimization at scale.
• Build scalable workflows, playbooks, and operating models that improve speed and efficiency.
• Partner cross-functionally with Marketing, Marketing Operations, SDRs, and Sales to align programs to pipeline and revenue goals.

Requirements

• 5+ years of experience in digital marketing, demand generation, or growth marketing within B2B SaaS or cybersecurity.
• Proven success managing and optimizing campaigns that generate measurable pipeline impact in high-growth environments.
• Deep expertise in paid media, conversion optimization, analytics, ABM strategies, and AI-powered marketing execution.

Preferred

• Experience with enterprise cybersecurity buying cycles and multi-stakeholder sales environments.
• Familiarity with emerging digital channels, experimental formats, and AI-driven marketing technologies.
• Experience scaling programs in fast-growing or operationally complex environments.

Benefits

• The comprehensive total rewards package for personal and professional development, including well-being and learning stipends, flexible work options, and dedicated time off.