Responsibilities

• Support planning, coordination, and execution of traditional media campaigns across Direct Mail, Print, OOH, Radio, and TV.
• Own campaign documentation, traffic sheets, tracking details, timelines, and vendor coordination to ensure accurate and timely execution.
• Track campaign spends, attribution, and post-launch performance across traditional media channels.
• Monitor campaign performance and translate trends, risks, opportunities, and market needs into clear insights or recommendations for stakeholders.
• Support A/B testing readouts, campaign wrap reporting, and recommendations across creative, messaging, offers, formats, and channel executions.
• Partner with media vendors, agency partners, and internal teams to assess placement options, costs, recommendations, renewals, and local market needs.
• Support select paid digital channels through reporting, campaign documentation, creative coordination, and performance readout support; direct platform management or optimization is not expected to be the primary focus of this role.
• Partner with cross-functional teams to connect campaign performance, creative learnings, market needs, and future planning recommendations.

Requirements

• Experience with traditional media channels, including Direct Mail, OOH, Print, Radio, or TV in multi-brand, multi-location environments or similar.
• Experience in marketing, campaign operations (e.g., familiarity with attribution, call tracking, and campaign reporting), media execution, or performance marketing support.
• Strong project management and organizational skills.
• Ability to manage multiple priorities and stakeholders.
• Detail-oriented with strong communication skills.
• Proficiency in Microsoft Excel and familiarity with reporting tools such as Power BI.
• Ability to analyze performance data and identify trends.
• Experience collaborating with cross-functional teams and external partners.

Preferred

• Experience working with agencies, creative teams, media vendors, or production partners.
• Experience supporting creative testing, campaign readouts, performance analysis, or campaign wrap reporting.
• Familiarity with digital marketing platforms, such as Google Ads, Google Local Services Ads, Demand Gen, YouTube, or related campaign reporting tools.
• Experience using Power BI or similar reporting/dashboard tools to review, summarize, or visualize campaign performance.
• Proficiency in Microsoft 365, including Excel, PowerPoint, Outlook, Teams, and SharePoint.
• Strong Excel skills, including organizing data, reviewing spend/performance trends, building summaries, and working with formulas, pivot tables, or large data sets.
• Experience working in or with an agency environment is a plus.