Performance Marketing Manager (Amazon + Paid) at Cali's Books | New York City, NY | $85K/yr – $100K/yr

Cali's Books

Performance Marketing Manager (Amazon + Paid)

New York City, NY (Remote)

$85K/yr – $100K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi‑channel growth on Amazon plus paid social with a fast feedback loop to optimize CAC and margins for a D2C kids audience.

Owning channel performance: Amazon Ads end to end and organic PDP optimization to lift traffic and conversions.
Experimentation and structure: run a test‑and‑learn roadmap across creative, audiences, and landing pages to improve blended CAC and contribution margin.
Paid acquisition and discovery: manage Meta, Google, and TikTok buys with clear targets, and translate learnings into a prioritized growth roadmap.

Job Description

Responsibilities

Own Amazon performance end-to-end
Run Amazon Ads day-to-day across Sponsored Products, Sponsored Brands, and Sponsored Display — structuring campaigns, managing bids, expanding keyword coverage, and improving ACOS and TACOS against clear targets
Drive organic discoverability through keyword strategy, ranking, and ongoing PDP optimization (imagery, copy, A+ content, reviews, pricing, merchandising)
Identify what's constraining growth on Amazon — whether it's traffic, conversion, or catalog — and translate it into a clear, prioritized roadmap
Run paid acquisition across Meta, Google, and TikTok
Structure, launch, and optimize campaigns that bring in new customers efficiently against CAC and payback targets
Own the experimentation roadmap across creative, audiences, offers, and landing pages
Continually refine structure and targeting to improve blended CAC and contribution margin
Drive qualified traffic to the site
Get our brand and product in front of the right parents and convert that reach into qualified site traffic

Responsibilities (continued) in the provided content are truncated to fit the main HTML field requirements. Requirements

3+ years of hands-on performance marketing experience for consumer or e-commerce brands, with meaningful ownership of Amazon Ads.
Direct experience managing Amazon Ads for a brand doing $3M+ annually on the platform across a multi-SKU catalog (30+ SKUs ideal), with a track record of meaningfully growing the account.
Deep working knowledge of Amazon Ads and Amazon SEO/keyword tools — you know how to move both traffic and PDP conversion, not just one.
Direct experience managing Meta and Google campaigns; TikTok is a strong plus.
Strong analytical instincts and comfort using performance data (platform reporting, GA4, attribution tools) to prioritize, test, and decide.
A test-and-learn mindset: structured roadmaps, clean experiments, honest reads on what the data says.
Proactive communication style — you flag issues and opportunities early, with a recommendation attached, rather than waiting to be asked.
Comfort collaborating with designers, developers, and email/CRM partners to improve the full funnel.
Background working with D2C brands that sell through both Amazon and Shopify.
3+ years of direct experience in performance marketing across consumer or e-commerce brands, with meaningful ownership of Amazon Ads.

Nice to Have

Experience with children's products, education, or parenting audiences.
Full-funnel mindset with a point of view on creative — what format, imagery, and copy will actually land with parents.
NYC base is a plus so you can spend in-person time with our Head of Marketing, but it's not a requirement — we're open to strong remote candidates.

Benefits

A mission you can get behind: We're building something that genuinely matters — helping kids fall in love with reading. Every role here connects to that in a real way.
A small team built on trust: We're collaborative, low-ego, and direct. You won't spend your days in approval chains or waiting for sign-off on decisions that should be yours to make. We hire people we trust, and then we trust them.
A fully asynchronous, globally distributed team: Our founders are based in LA, our team spans multiple time zones, and we work in a way that reflects that.
Work that's varied and visible: In a team this size, your work has real impact and real visibility. You'll see the connection between what you do and how the business grows.
Thoughtful, sustainable ways of working: We care about building something durable, and we apply that same thinking to how we work. We're not a burnout culture.
Honest, two-way feedback: We believe in direct, kind communication. You'll always know where you stand, and we'll expect the same from you.

Cali's Books

Cali's Books: Innovating early learning through technology-enhanced books. Our mission is to nurture a lifelong love for reading in young children, shaping their future from the earliest age. Supported by the National Science Foundation, we're committed to high-quality, tangible books, challenging the early reliance on digital screens in education. Our vision is to revolutionize early childhood learning, making every book an engaging, educational adventure.

Founded in 2016

Los Angeles, California, USA

9 employees (4 in marketing)

www.calisbooks.com