Responsibilities

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
• Own campaign planning, budget allocation, optimization, and reporting end-to-end
• Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
• Partner with design and content to build high-converting ad creative and landing pages
• Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working
• Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off
• Test and scale new channels as HappyRobot's audience and go-to-market motion evolve
• Lay the groundwork for a performance marketing team as budget and scope grow, and hire and manage that team over time

Requirements

• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS
• Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation
• Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency
• Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams
• Good taste and basic design skills; leverage AI tools to move 10x faster

Preferred

• Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers
• Experience scaling paid channels from early traction to meaningful, repeatable spend
• Prior experience building and managing a performance marketing team
• Familiarity with marketing automation and attribution tools (e.g., HubSpot, Salesforce, GA, tag managers)

Benefits

• Opportunity to work at a high-growth AI startup , backed by top investors.
• Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10.
• Ownership & Autonomy - Take full ownership of projects and ship fast.
• Top-Tier Compensation - Competitive salary + equity in a high-growth startup.
• Comprehensive Benefits - Healthcare, dental, vision coverage.
• Work With the Best - Join a world-class team of engineers and builders.