Lead Specialist, Performance Marketing
Pearson
USA (Remote)
$90K/yr - $190K/yrIn-houseFull-timeSenior level7+ years exp.
19 hrs ago
Performance Marketing
San Francisco, CA (Hybrid)
$120K/yr – $180K/yrMid Level4+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the enterprise paid pipeline from strategy to measurement, aligning channel bets with the go-to-market motion and building a scalable testing and attribution backbone.
- Growth Infrastructure: Build and run paid acquisition across Google and LinkedIn with cross-functional dashboards.
- Campaign Planning: Own end-to-end budgeting, optimization, and reporting to accelerate CAC/ROAS improvements.
- Channel Expansion: Test and scale new channels as the audience and GTM evolve, with a plan to hire and scale a performance team.
Job Description
Responsibilities
- Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
- Own campaign planning, budget allocation, optimization, and reporting end-to-end
- Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
- Partner with design and content to build high-converting ad creative and landing pages
- Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working
- Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off
- Test and scale new channels as HappyRobot's audience and go-to-market motion evolve
- Lay the groundwork for a performance marketing team as budget and scope grow, and hire and manage that team over time
Requirements
- 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS
- Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
- Strong analytical skills with a deep understanding of attribution, tracking, and experimentation
- Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency
- Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams
- Good taste and basic design skills; leverage AI tools to move 10x faster
Preferred
- Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers
- Experience scaling paid channels from early traction to meaningful, repeatable spend
- Prior experience building and managing a performance marketing team
- Familiarity with marketing automation and attribution tools (e.g., HubSpot, Salesforce, GA, tag managers)
Benefits
- Opportunity to work at a high-growth AI startup , backed by top investors.
- Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10.
- Ownership & Autonomy - Take full ownership of projects and ship fast.
- Top-Tier Compensation - Competitive salary + equity in a high-growth startup.
- Comprehensive Benefits - Healthcare, dental, vision coverage.
- Work With the Best - Join a world-class team of engineers and builders.
HappyRobot
HappyRobot is the AI-native operating system (OS) for supply chain enterprises—evolving manual work into autonomous operations that deliver resilience, speed, and growth. Acting as a central brain, the OS maps your organization, anticipates risks before they materialize, and acts in real time with an AI workforce. As an AI partner, HappyRobot works side by side with enterprises, leveraging our expertise to ensure AI initiatives succeed and the transformation to autonomous operations becomes reality.Backed by a16z, Base10, and YC, we recently closed our Series B and are scaling rapidly. If you're excited about transforming the systems that keep the global economy running, and impacting the speed & cost of access to goods all over the world, join us!
