Responsibilities

• Own the day-to-day management of Google acquisition campaigns
• Manage campaign budgets, bidding strategies, audience targeting, and optimization workflows
• Continuously monitor and improve campaign performance to maximize efficiency and scale
• Analyze performance data and identify opportunities to improve conversion rates, customer acquisition costs, and return on ad spend
• Launch and manage testing initiatives across targeting, creative, bidding, and campaign structures
• Partner closely with Growth, Creative, Analytics, and Product teams to improve acquisition performance
• Develop reporting frameworks and performance insights that inform growth strategy
• Identify new opportunities within Google's advertising ecosystem to drive incremental growth
• Build scalable processes for campaign management, optimization, and performance tracking
• Own channel-level performance and accountability for acquisition outcomes