Performance Marketing Coordinator (E-Commerce & Marketplaces)

Portsmouth, NH (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive data analytics, reporting, and campaign optimization for ecommerce across retail and DTC channels.

  • Must-have: Proficient in Power BI and Looker Studio with dashboards and trend analysis.
  • Standout: Own end-to-end data reporting and insights to improve ROAS and conversions.

Job Description

Responsibilities

  • Primary Focus: Data analysis, reporting execution, and campaign and content execution support.
  • Omnichannel Reporting: Build and maintain comprehensive performance dashboards using Google Looker Studio, Microsoft Power BI, Excel, and other tools to track KPIs across multiple platforms.
  • Performance Analysis: Conduct weekly and monthly deep dives into sales data, advertising spend (ROAS/ACOS), and conversion rates to identify trends and optimization opportunities.
  • Catalog & Data Management: Work as part of the team that ensures product listings, pricing, and promotional data are accurate and up to date across retail and DTC platforms.
  • Strategic Insights: Collaborate with team to review trends and provide data-backed recommendations to help improve overall sales performance.
  • Data Analysis: Coordinate and conduct daily, weekly and ad hoc analysis requests from clients.
  • Reporting Support: Assists in the creation and maintenance of all performance and analysis reports which may be in Google Looker, Power BI, Tableau, or other platform.
  • Trend Monitoring: Identifies and flags anomalies in performance data (e.g., a sudden drop in ROAS or a "Buy Box" loss).
  • Campaign and Content Updates: Work as part of the team to update marketing campaigns, product details, and brand content on an ongoing basis.

Requirements

  • Visualization Tools: Proficiency in Microsoft Power Bi and Google Looker Studio are highly preferred.
  • Detail Orientation: High level of accuracy when managing large datasets, reviewing trends, creating dashboards and implementing content or merchandising changes.
  • Excel Mastery: Must be comfortable with Pivot Tables, VLOOKUPs, and basic data cleaning.
  • Aptitude: A strong desire to learn the nuances of Ecommerce and retail platforms including Shopify, Amazon Seller/Vendor Central and other platforms.
  • Education- Bachelors degree in Business, Analytics, or Economics.

Preferred

Benefits

  • The chance to be a part of a growing company and the next success story
  • Amazing opportunities for career development
  • Recognition programs
  • Employee referral bonus
  • Hybrid work schedule; 2 days in the office, 3 days working from home
  • Fun and collaborative work environment
  • Casual dress code
  • Insurance Coverage (medical, dental, vision, life, and disability)
  • 401(k) retirement plan, with employer 4% match
  • Work/life benefits, including mental health and wellbeing support
Swell Media logo

Swell Media

Our vision is clear. We want to be the most effective, insights-driven media agency anywhere, by crafting purposeful media solutions to help you overcome challenges today and prepare for tomorrow.

Founded in 2013
Portsmouth, New Hampshire, USA
27 employees (15 in marketing)

Traffic Signals

Monthly Visitors
899
Traffic Source Mix
Search
28.1%
Direct
42.6%
Referral
4.8%
Social
23.4%
Paid
1%

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
14 (52% of company)
Median Career Experience
16.5 years
Median Tenure
6.5 years