Responsibilities

• Manage and optimize paid campaigns for select programs across paid social and paid social under direction of the Sr. Manager, Performance & Lifecycle Marketing
• Pull and interpret campaign performance data; surface insights clearly and quickly partner with creative and lifecycle teams on testing, targeting, and budget pacing
• Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams
• Support GTM media plans for new programs
• Contribute to conversion rate goals by identifying opportunities across the funnel
• This is a hands-on role. You'll pull reports, build and optimize campaigns, and coordinate across teams. You'll use AI tools heavily and be expected to maintain quality while doing it.

Requirements

• 3+ years of experience with paid social and paid search — you've managed campaigns in the platforms, not just reviewed reports or were involved with strategy from an arms distance
• Experience translating paid social learnings into ad ideas for a brand/creative team
• Strong working knowledge of GA4 — you can create reports and know what the data means
• Strong working knowledge of conversion tracking
• Comfortable working with data and translating numbers into clear recommendations
• Detail-oriented, organized, and able to move fast across multiple programs at once

Preferred

• Experience in a consumer-facing, enrollment-driven, or SaaS environment
• Familiarity with lifecycle/CRM marketing coordination
• Hands-on experience with setting up conversion tracking

Benefits

• Medical, dental, and vision insurance
• 401(k) match
• Fertility benefits via Carrot
• Flexible Time Away + paid holidays
• In-office lunches for our NY Office (did we mention, we're dog friendly? 🐶)
• Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
• Social events - happy hours, birthday celebrations, holiday parties, & more!
• Opportunity to make an impact – you'll be an integral player in bringing our vision to life