The Art of Music Tour

Performance Marketer Specialist – Paid Ads & Growth (European Music Tour)

New York, USA (Remote)

Salary Not AvailableSenior LevelOther

Posted 3 months ago

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Job Summary

Drive ticket sales and audience growth through Meta Ads campaigns for a global music tour.

  • Must-have: Proven Meta Ads experience and ticket/event marketing
  • Standout: Full ownership of ad results with data-driven optimization
  • Works across multiple platforms with a freelance/remote setup

Job Description

Responsibilities

  • Plan and run Meta Ads (IG/FB) for each concert
  • Build funnels to retarget viewers and convert warm traffic
  • Optimise creatives and copy to drive conversions
  • Manage budgets efficiently for maximum ROI
  • Grow followers organically and through paid engagement (IG & YouTube)
  • Promote trailers, behind-the-scenes content, and set videos
  • Increase engagement, reach, and brand awareness across platforms
  • Weekly ad review and optimisation
  • A/B test creatives, placements, and CTAs
  • Track KPIs: CTR, CPC, ROAS, engagement, conversions

Requirements

  • Proven experience running successful Meta Ads campaigns
  • Experience with ticket sales, e-commerce, or event marketing
  • Deep knowledge of conversion strategy, retargeting, and ROAS
  • Ability to optimise ads weekly and troubleshoot poor performance
  • Strong grasp of creative direction: video/image copywriting, hooks, storytelling
  • Basic knowledge of Google Ads / YouTube Ads is a plus
  • Experience working in music, culture, or creative industries is a bonus
  • Fluent in English

Preferred

  • Experience working in music, culture, or creative industries is a bonus
  • Basic knowledge of Google Ads / YouTube Ads is a plus
  • Fluent in English
  • Thrives in a results-driven environment and takes full ownership of outcomes
  • Knos how to scale performance across multiple platforms (Meta, Google, YouTube)
  • Can translate creative vision into data-backed marketing that drives real results
  • Enjoys building brands that are culturally meaningful, artist-driven, and niche-focused
  • Is comfortable with freelance/remote structure and can manage time independently
  • Believes in continuous improvement, learning from metrics, and staying current with trends
  • Must be able to run campaigns even when tracking isn’t perfect (Pixel/CAPI issues), using proxy KPIs + a clear recovery protocol, no dependency on a developer to make decisions.