The Art of Music Tour

Performance Marketer Specialist – Paid Ads & Growth for European Music Tour

New York, USA (Remote)

Salary Not AvailableMid LevelOther

Posted 5 months ago

Job Summary

Drive performance marketing for The Art of Music Tour by owning ticket-driven campaigns and audience growth across Meta and video platforms.

  • Must-have: Proven experience running successful Meta Ads campaigns.
  • Standout: Ownership of ad results with data-driven optimization and cross-platform growth.

Job Description

Responsibilities

  • Ticket Sales
  • Plan and run Meta Ads (IG/FB) for each concert
  • Build funnels to retarget viewers and convert warm traffic
  • Optimise creatives and copy to drive conversions
  • Manage budgets efficiently for maximum ROI
  • Audience Growth
  • Grow followers organically and through paid engagement (IG & YouTube)
  • Promote trailers, behind-the-scenes content, and set videos
  • Increase engagement, reach, and brand awareness across platforms
  • Campaign Execution

Requirements

  • Proven experience running successful Meta Ads campaigns
  • Experience with ticket sales, e-commerce, or event marketing
  • Deep knowledge of conversion strategy, retargeting, and ROAS
  • Ability to optimise ads weekly and troubleshoot poor performance
  • Strong grasp of creative direction: video/image copywriting, hooks, storytelling
  • Basic knowledge of Google Ads / YouTube Ads is a plus
  • Experience working in music, culture, or creative industries is a bonus
  • Fluent in English

Preferred

  • Experience with freelance/remote structure and can manage time independently
  • Believes in continuous improvement, learning from metrics, and staying current with trends
  • Knows how to scale performance across multiple platforms (Meta, Google, YouTube)
  • Enjoys building brands that are culturally meaningful, artist-driven, and niche-focused