Drive hands-on paid media execution across Social, Search, and Programmatic to hit KPI targets for Metagenics.

• Execute paid media campaigns across all channels, ensuring alignment with brand strategy and performance targets set by the Director, Performance & Growth Marketing.
• Manage day-to-day campaign operations across Paid Social (Meta, TikTok, Pinterest, YouTube, Reddit, and emerging platforms), Paid Search (Google, Bing, Shopping), Programmatic/Display, CTV, Online Video, and Audio.
• Implement and optimize campaigns in platform UIs, including audience builds, bid strategies, budget pacing, and creative trafficking.
• Monitor campaign delivery daily and proactively identify and resolve pacing, performance, or targeting anomalies.
• Partner with Creative and Brand Marketing teams to ensure paid media assets are channel-appropriate, funnel-stage relevant, and trafficking-ready.
• Manage asset delivery workflows from creative brief to live activation.
• Maintain organized tracking of creative versions, audience segments, and performance benchmarks by channel.
• Communicate creative performance insights and audience signals back to Creative teams to inform future development.

Requirements

• 5+ years of paid media experience, with demonstrated hands-on channel expertise across Paid Social, Paid Search, and Programmatic/Display.
• Previous agency-side experience required; client-side experience a plus.
• Proven proficiency in native platform UIs including Meta Ads Manager, Google Ads, DV360, TikTok Ads Manager, and Pinterest Ads.
• Strong analytical skills with the ability to translate campaign data into clear, actionable insights.
• Working familiarity with attribution and incrementality measurement approaches (e.g., MTA, MMM, platform lift studies).
• Experience managing structured creative testing programs and documenting results.
• Detail-oriented with strong project management skills; able to manage multiple active campaigns and deadlines simultaneously.
• Comfortable working in fast-paced, growth-oriented environments with lean team structures.
• Effective communicator with agency partners and internal cross-functional stakeholders.

Preferred

• Health, wellness, beauty, or adjacent consumer categories strongly preferred.

Benefits

• Medical, dental, vision
• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
• STD, LTD, Basic Life AD&D coverage
• 401k + employer matching
• Vacation and Sick Time
• 2 Volunteer Days off per year
• Emergency evacuation time off
• 11 paid company holidays
• 1 Floating holiday to celebrate your birthday or important religious/holiday to you
• Quarterly product allowance to use towards your favorite Metagenics products!