Responsibilities

• Lead paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline, revenue growth, and customer acquisition efficiency.
• Make disciplined investment decisions as channels mature and growth targets evolve.
• Develop hypotheses, run landing page and creative tests, analyze results, and iterate on campaigns.
• Apply rigorous measurement, including incrementality, multi-touch attribution, and test design, while making informed decisions when data is incomplete.
• Partner with Sales, Product, Operations, and Marketing to identify growth opportunities beyond paid acquisition.
• Brief creative teams and guide high-velocity testing based on what drives conversion.

Requirements

• Three to five years of growth marketing experience, including ownership of paid acquisition at a high-growth startup or technology company.
• Hands-on expertise with Meta Ads and Google Ads, experience managing seven-figure paid social budgets, and familiarity with emerging paid channels.
• A record of scaling acquisition while maintaining efficiency and driving measurable business growth.
• Experience with CRO, landing pages, web experiments, or partnerships; marketplace experience is a plus.
• Comfort building programs in a lean, fast-moving environment and working across teams.
• A bachelor’s degree from an accredited university.
• Familiarity with Google Analytics, Looker, SQL, Excel, landing page tools, and attribution platforms.

Preferred

• Marketplace experience is a plus.