Responsibilities

• Own performance creative strategy
• Develop and own the creative strategy - leading with Meta and expanding to display, email, TV, audio, and others over time - with a focus on new customer acquisition
• Generate a high volume of creative concepts, from big swings to fast iterations
• Build and manage a testing calendar that keeps a constant stream of new creative in market
• Brief and manage contractors
• Source, brief, and manage a network of partners—designers, video editors, and agencies—to bring concepts to life
• Balance speed, creativity, and budget across multiple contractor relationships
• Give clear, actionable feedback to keep quality high and turnaround fast
• Analyze performance data to identify what's working and why
• Turn learnings into new hypotheses and briefs, closing the loop between data and creative

Requirements

• Experience developing and executing paid social creative strategy, with a track record tied to performance metrics
• Experience managing outside creators, freelancers, or agencies, including budget and timeline management
• Comfort working with performance data to inform creative decisions
• Strong communication skills, with the ability to write clear creative briefs and give effective feedback

Preferred

• Experience with Meta media buying
• Experience working on shoots or creating content yourself
• Familiarity with fintech, consumer finance, or another regulated industry
• A curiosity and familiarity with AI tools that can help streamline and improve processes
• Video editing experience
• Have your own network of creative partners (content creators, editors, designers)

Benefits

• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
• Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.
• Flexible PTO
• Work-from-home equipment stipends; home internet subsidy
• Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health