Responsibilities

• Develop creative concepts and testing strategies for paid social campaigns (primarily Facebook/Instagram) across multiple brands
• Work with brand founders to create and produce video and image content for ads and socials
• Write hooks, scripts, headlines, captions, and ad copy designed to capture attention and drive action
• Turn brand messaging, customer research, product benefits, and performance insights into new creative angles
• Collaborate with Analytics Engineer to extract key success factors from ads performance, then use these insights to iterate next ads
• Explore and implement AI-assisted workflows for ideation, scripting, editing, research, and content production

Requirements

• Experience creating social media advertising creative, particularly for Meta and Instagram
• Hands-on experience with video ideation, scripting, filming, editing, or production
• The ability to balance brand storytelling with performance-oriented messaging
• Strong written communication and copywriting skills
• A proactive, entrepreneurial mindset
• The ability to manage multiple brands, projects, and priorities simultaneously
• Comfort working independently and taking ownership from concept through execution
• A willingness to test ideas, learn quickly, and iterate without becoming overly attached to a single concept
• Your creative thinking isn't boxed by conventional norms or what others are doing
• Analytical thinking to balance your creative instincts, allowing you to make data-driven decisions

Preferred

• Experience working at a startup or entrepreneurial venture
• Experience with organic social content strategy or community-driven content
• Experience briefing or managing UGC creators or production partners
• Familiarity with paid social performance metrics and creative analytics
• Experience with video editing software
• Experience using generative AI tools for creative development, video production, editing, research, or workflow automation
• Experience working across multiple consumer brands or product categories

Benefits

• 401K with 4% match
• Medical/Dental benefits
• Unlimited PTO (yes, it’s real)