PCS Content, Executive Platforms & Integrated Storytelling

Responsibilities

• Develop and lead relationships with influential credit card and personal finance personalities, industry experts, bloggers, affiliates and content creators who operate at the intersection of traditional media and social influence.
• Build strategic engagement programs with credit card influencers and industry experts to support product education, launches, thought leadership and ongoing PCS storytelling.
• Identify opportunities to integrate earned media, paid partnerships, owned content, media influencers, executive visibility and experiential activations to extend reach and impact.
• Develop and lead experiential communications strategies supporting PCS product launches, credit-card focused media events, executive engagements and other priority business initiatives.
• Lead overarching marketing strategies for major product launches, partnerships, business milestones and other key PCS initiatives.
• Identify opportunities to strengthen PCS leadership positioning through proactive storytelling, thought leadership and differentiated media narratives.
• Build differentiated executive platforms that strengthen visibility, credibility and thought leadership across priority audiences through executive positioning, including biographies, headshots and external profiles.
• Establish a comprehensive communications measurement framework and KPIs tied to PCS business and communications objectives.
• Translate communications performance data and media intelligence into actionable insights and recommendations that inform communications strategy and business decision-making.
• Evaluate sponsorship and event opportunities based on strategic relevance, audience, visibility, business objectives and measurable communications value.

Requirements

• 12+ years of progressive experience in media relations, corporate communications, integrated communications, experiential marketing, external affairs or related disciplines, including significant experience advising senior executives.
• Demonstrated experience developing and leading marketing and communications strategies for complex businesses, major product launches and high-profile external initiatives.
• Deep relationships with national payments and credit card influencers, affiliates, and content creators, with demonstrated ability to build new relationships and generate meaningful earned media outcomes.
• Experience developing executive positioning, thought leadership and external visibility strategies for senior leaders.
• Experience working across earned, paid and owned channels and developing integrated communications programs spanning media, influencers, experiential activations and strategic partnerships.
• Demonstrated experience managing agencies, external partners and significant communications budgets.
• Strong understanding of reputation management, issues management, crisis communications and communications governance within a complex, highly regulated organization.
• Exceptional executive presence, judgment, writing and storytelling skills, with the ability to influence senior leaders and operate effectively across complex matrixed organizations.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law