PCBA marketing
Long Beach, CA (On-site)
$63K/yr – $76K/yrMid LevelFull time
Posted 2 days ago
Job Summary
Own end-to-end B2B marketing for PCBA products, leading multi-channel campaigns, analytics, and cross-functional collaboration to drive demand and awareness.
- Define messaging and product positioning
- Lead campaigns from strategy through measurement
Job Description
Responsibilities
- Develop and execute integrated marketing campaigns focused on promoting PCBA products and services across multiple channels including digital, print, and social media.
- Manage and optimize social media advertising campaigns on platforms such as Facebook, Google AdWords, and other digital channels to increase brand awareness and generate leads.
- Utilize SEO best practices and content marketing strategies to improve website visibility, drive traffic, and enhance search engine rankings.
- Implement marketing automation tools and CRM systems to streamline campaign management, nurture leads, and analyze performance metrics.
- Conduct market research to identify industry trends, customer needs, and competitive positioning; translate insights into actionable marketing strategies.
- Collaborate with product management teams to develop compelling product messaging, technical content, and promotional materials aligned with target audiences.
- Oversee marketing project management tasks including budgeting, scheduling, performance tracking using web analytics reporting tools like Google Analytics and Adobe Creative Suite for content creation.
- Lead cross-functional teams comprising sales, design, and product development to ensure cohesive campaign execution that aligns with business objectives.
Requirements
- Expertise in digital marketing including SEO, demand generation marketing, social media marketing, email marketing, and performance marketing.
- Proficiency in advertising sales strategies across multiple channels including print advertising and social media advertising campaigns.
- Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator) for graphic design and content creation.
- Experience managing marketing automation tools such as HubSpot or Marketo; proficiency with CRM systems like Salesforce or similar platforms.
- Ability to analyze web analytics data using Google Analytics or similar tools to inform data-driven decision making.
- Excellent content writing skills tailored for technical audiences; ability to craft engaging narratives around complex PCBA solutions.
- Proven track record in managing marketing campaigns from inception through execution while adhering to budgets and deadlines.
- Leadership experience managing teams within marketing, advertising or public relations functions; capable of fostering collaboration across departments.
- Strong research skills to stay ahead of industry trends in B2B electronics manufacturing markets.
- Familiarity with Google AdWords campaigns, Facebook Advertising strategies, print advertising methods, and implementing cross-channel marketing initiatives.
Benefits
- 401(k)
- 403(b)
- Flexible schedule
- Health insurance
- Relocation assistance
Salaries
Posted range
$63K/yr – $76K/yr
Taken straight from the job posting.
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