Pay-Per-Click Account Manager
USA (Remote)
Posted 6 weeks ago
Job Summary
Own end-to-end PPC programs across search and social platforms, driving data-informed optimization and cross-functional collaboration to meet campaign objectives.
- Lead campaign setup, optimization, and budget allocation.
- Translate analytics into actionable insights for stakeholders.
Job Description
Responsibilities
- Develop comprehensive PPC strategies across platforms such as Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and Microsoft Ads to meet campaign objectives.
- Conduct detailed keyword research using SEO tools and perform competitor analysis to identify high-impact opportunities.
- Manage daily campaign setup, optimization, and budget allocation to ensure maximum efficiency and effectiveness of marketing spend.
- Utilize web analytics tools like Google Analytics and Google Tag Manager to monitor campaign performance, generate reports, and derive actionable insights.
- Implement conversion rate optimization techniques by analyzing media performance analytics and adjusting campaigns accordingly.
- Collaborate with cross-functional teams on media planning, media buying, and marketing campaign budget management for integrated marketing efforts.
- Prepare detailed web analytics reporting using spreadsheets and pivot tables to communicate campaign results clearly to stakeholders.
- Stay current with industry trends in SEM (Search Engine Marketing), paid search marketing, SEO, social media management, and digital marketing best practices.
Requirements
- Proven experience managing PPC campaigns across multiple platforms including Google Ads (formerly Google AdWords), Bing Ads (Microsoft Ads), Facebook Advertising, Twitter Ads, and DoubleClick.
- Strong understanding of performance marketing principles, media performance analytics, conversion optimization techniques, and budgeting strategies in a search marketing environment.
- Hands-on experience with SEO tools for keyword research and media planning; familiarity with web analytics reporting tools such as Google Analytics is essential.
- Demonstrated ability to analyze large datasets using spreadsheets, including pivot tables for data-driven decision making.
- Knowledge of SEM tactics combined with expertise in managing budgets in a search marketing role; experience with paid social media advertising is highly desirable.
- Familiarity with tracking tools like Google Tag Manager and experience managing e-commerce campaigns is a plus.
- Excellent communication skills with the ability to translate complex data into clear insights for strategic planning.
Momentum 360
Momentum 360 is a Premiere Small Business and Real Estate marketing company in Philadelphia and tri-state area. Our main service offerings are 3D Virtual Tour, as well as photography and videography. We are both a Matterport Service Provider and Google Trusted Photography agency. While 3D Virtual Tours started in real estate, they are versatile and applicable across every industry. Momentum 360 specializes in virtual tours for real estate, small businesses, restaurants, retail, healthcare, professional services, and much more. These virtual tours help our clients showcase their business online, while also allowing them to rank higher on Google with SEO, and get more followers on social media. Call for a quote!
Salaries
Posted range
$65K/yr – $78K/yr
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